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John Marry

2/11/2013 5:51 AM EST

CSR's success in the automotive sector is incompatible as because of its new ...

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J3rrYcid

10/24/2012 4:18 AM EDT

Being based in Germany where many of the world's top auto makers are also based ...

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CSR opens automotive design center in Germany

Nick Flaherty

5/6/2012 1:58 PM EDT

Wireless chip designer Cambridge Silicon Radio has opened a new Automotive Systems Development and Applications Centre in Ingolstadt, Southern Germany.

CSR acquired the facility, which was built by TEMIC Telefunken Hochfrequenztechnik, a provider of RF system solutions for auto-infotainment and consumer products, as part of its merger with Zoran last year.

"The Ingolstadt Automotive Centre has been specifically designed, built and staffed with very experienced engineers targeting the automotive market," said Charlie Lesko, Senior Vice President for CSR's Automotive Business Group. "CSR has been committed to the automotive market over a decade by offering our industry-leading connectivity, location, telematics and infotainment solutions. The investment in this facility is a strong indication of CSR's ongoing commitment to this business and is a key part of our growth strategy. The facility and staff will enable us to offer local support as well as unique services to our automotive customers in Europe."

The experienced RF, hardware and software engineering team based at the new facility will allow CSR to continue to expand support and access for German and European customers to the entire CSR automotive product portfolio including location, connectivity and infotainment SoC solutions, says the company, whcih also includes the SiRF GPS chip and module range. It will also strengthen partnerships with automotive OEMs and key Tier Ones by offering greatly enhanced, design-in support and test infrastructure.

The facility will also support increased marketing and business development activities across the region.

The facility will be the in-vehicle test and validation centre for all CSR automotive technologies, ensuring the company's automotive customers get the best possible performance from our connectivity, location and SoC technologies.

"I am delighted to join CSR's Automotive Business Group and for our facility to be at the centre of our new growth strategy in this exciting space," said Andreas Hennig, site manager for CSR's new facility and formerly with Zoran and Microtune in Germany. "The Ingolstadt team is fully committed to deploying our extensive skills and automotive experience to further build on CSR's success in the automotive sector."

This article originally appeared on EE Times Europe.





J3rrYcid

10/24/2012 4:18 AM EDT

Being based in Germany where many of the world's top auto makers are also based is a good idea. It can easily find huge demand for its products because more and more cars are incorporating in-car infosystems and entertainment. http://www.carid.com

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John Marry

2/11/2013 5:51 AM EST

CSR's success in the automotive sector is incompatible as because of its new strategy and techniques used in it. Also, the team is applying extensive skills and automotive experience to progress it. http://www.wheelfire.com/

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