News & Analysis
Global tablet usage for viewing TV/Video content doubles year on year, says NPD DisplaySearch
Julien Happich
7/8/2012 7:57 PM EDT
The use of tablets such as the iPad and Android-based devices by consumers for viewing TV/video content more than doubled in 14 regional markets surveyed, according to the latest Global TV Replacement Study, conducted by NPD DisplaySearch.
This growth has occurred in conjunction with increased tablet adoption in these markets. The widespread tablet adoption was driven by improved connectivity infrastructure has facilitated use of these devices as alternate content-viewing devices.
The fastest growing region for tablet usage is Turkey, with tablet use growing from 3.1% in 2011 to 16.5% in 2012. In addition, there was strong tablet usage growth in Germany (up nearly fourfold Y/Y), France and the U.S. (both up more than threefold Y/Y).
Besides tablets, consumers are also leveraging other alternate electronic devices such as laptops and mobile phones to view TV/video content. The study indicates that more than 70% of consumers use alternate electronic devices such as tablets, notebook PCs, smart phones, MP3 players and desktop computers to view TV/video content.
In mature markets like the U.S., the U.K. and Germany, a higher number of people viewed video content on portable computing devices such as tablets and notebook PCs. In emerging markets like China, Indonesia, Russia and Turkey, consumers reported that they view content on mobile devices such as smart phones, likely due to the relatively high penetration of wireless networks.
"While the trends vary by region, it is evident that consumers around the globe are watching more video and TV content with their portable electronic devices as these provide additional means of accessing content," noted Riddhi Patel, Research Director of Consumer Insights for NPD DisplaySearch. "Despite this increase, however, TVs still remain the primary device of choice for viewing TV content, with 30% of consumers reporting that they view TV/video content on TVs alone."
Despite increasing use of tablets and alternate smart devices, TV replacement cycles were shorter in 2012 than in 2011 in all the countries surveyed as consumers expressed the desire for improved picture quality, larger size and HD performance, all of which are fulfilled with their adoption of flat panels. Increasing availability of these sets in a range of sizes and declining prices meet up with consumer needs and preferences globally. LCD continues to dominate global markets as the flat panel technology of choice.
The NPD DisplaySearch Global TV Replacement Study offers a focused view of TV replacement trends in 14 global markets. This study also provides insight into the reasons why consumers are replacing their CRT and flat panel TVs. This unique global study provides clients with country-level insights and information based on nationally representative samples of more than 14,000 TV owners.
Visit the NPD Group at http://www.displaysearch.com.
This article originally appeared on EE Times Europe.
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david.may
7/9/2012 3:53 AM EDT
"TVs still remain the primary device of choice for viewing TV content, with 30% of consumers reporting that they view TV/video content on TVs alone."
while that may be true, did the report actually ask if these people were using these HDTV's with the inbuilt DVB(2) etc over the air,cable and sat tuners or as is more likely today only using these large HDTV's as mere monitor inputs for their mobile/digital/STB streaming PC consumption ?
i for one have zero use of so called real TV over the air,cable,sat inputs on these larger HDTV's.
as the UK virgin media cable don't even allow you to connect a generic DVB-C card with decoder and their subscriber cards to their cable only their crep STB's with no Ethernet LAN streaming and no direct transport stream to PC capability's, its all very primitive in fact .
and the new UK DVB-T2/S2 1080P PCI cards are few and far between ....
web and LAN streaming is by far the better option to these HDTV's today and with 2012 Olympics starting there in 18 days ,this HD streaming option is the only real way to keep the high quality video we want to see and use now even if that is connected to a larger HDTV HDMI input as dumb digital mobile/static/PC feed
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MishaCutie
10/11/2012 9:24 AM EDT
It seems only fair to me that the use of tablets for viewing TV or movies or for videochat as seen in this example, http://www.fetelenorocoase.ro/afla-acum-totul-despre-videochat/ has increased. These tablets are very handy and versatile and it makes it easy for anyone to watch something anywhere. I am sure this trend will continue and more people will use tables in the close future.
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elctrnx_lyf
7/11/2012 8:23 AM EDT
No wonder tablets will become the most used for viewing video programs in the future.
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selinz
7/12/2012 11:16 AM EDT
There is no way that I would choose to view video on a tablet when I have the option of a theater experience in my own living room. Tablet and laptop video is useful on an airplane or during travel. Why would anyone want to watch video on a tablet at home? Particularly when every device that you buy for home theater can directly read streams from all the major video sources.
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