News & Analysis
Comment
DrQuine
These huge signs will limit visibility of the products themselves. The tiny ...
ippisl
less power means there's no need to install cables to power signage , and ...
Startup debuts e-paper for signage
R Colin Johnson
7/18/2012 12:01 AM EDT
PORTLAND, Ore.—Altierre Corp. Wednesday (July 18) debuted a new e-paper for signage applications, offering customers the opportunity to take advantage of wireless updates using Altierre's E-Paper digital display technology for shelf labels, price tags and other commercial signage.
Based on a proprietary electrophoretic technology, Altierre's E-Paper can handle bit-mapped graphics as well as text in a variety of colors. The company claims to have over 1,000 stores already using its wireless infrastructure for LCD displays, which will also be compatible with its new higher-end E-Paper based signage technology.
Altierre's wireless infrastructure can merely keep signage updated with the latest information, or can provide auto-sequenced multi-screens on a single sign to provide in-store messaging capabilities linked to web or in-store marketing campaigns. Sensors on the signage can also notify retailers when an on-shelf item is sold out.
Altierre’s E-Paper digital display family of products uses electrophoretic technology, in a range of colors and sizes.
Based on a proprietary electrophoretic technology, Altierre's E-Paper can handle bit-mapped graphics as well as text in a variety of colors. The company claims to have over 1,000 stores already using its wireless infrastructure for LCD displays, which will also be compatible with its new higher-end E-Paper based signage technology.
Altierre's wireless infrastructure can merely keep signage updated with the latest information, or can provide auto-sequenced multi-screens on a single sign to provide in-store messaging capabilities linked to web or in-store marketing campaigns. Sensors on the signage can also notify retailers when an on-shelf item is sold out.
Altierre’s E-Paper digital display family of products uses electrophoretic technology, in a range of colors and sizes.
|
|
|
|
|
Navigate to related information
chanj
7/18/2012 12:33 AM EDT
What is the benefit of using e-paper over LCD for signage application? The cost of LCD is likely the lowest among all. OLED is bendable. Power consumption may be one of the reasons. What else?
Sign in to Reply
goafrit
7/18/2012 8:32 PM EDT
It is power consumption and power is money. If you can reduce power, you have a business.
Sign in to Reply
ippisl
7/19/2012 8:50 AM EDT
less power means there's no need to install cables to power signage , and replacing many batteries once in a few years instead of very often.
That saves a lot of work an money.
Sign in to Reply
peter.clarke
7/18/2012 8:21 AM EDT
LCD (excepting some more exotic types) requires power to maintain state and for backlight.
E-paper does not need power for backlight and consumes much less power. I have seen estimates of 1 percent.
Sign in to Reply
DrQuine
7/19/2012 11:00 PM EDT
These huge signs will limit visibility of the products themselves. The tiny shelf edge paper labels allow easy viewing of the products with their expensive printed marketing graphics.
Sign in to Reply