News & Analysis
What Intel's 'Me The Musical' leaves out
Junko Yoshida
7/27/2012 8:10 AM EDT
NEW YORK – Wow. Talk about alternative reality… or, should I say, revisionist history?
I am talking about Intel’s recently launched ‘Me The Musical’ campaign, which piggy- backs on Facebook.
The microprocessor giant describes it “a novel on-line experience from Intel Corporation that celebrates our recent past through a musical movie.”
Simply put, Intel’s "Me The Musical" creates a personalized animated movie, scrapbooking information and photos you’ve posted in your Facebook account. Intel claims that this “takes Facebook users on an entertaining journey, via song and dance, through world events.”
I’ll admit that this is one of the cleverest “interactive” marketing campaigns I’ve encountered.
It’s designed to offer all of the current trendy cyber-elements – music, animation, social network, personal milestones – to pander to the sort of constituents who are “all about me,” who depend on the Web to constantly shout out “look at me, check out my stuff.”
Intel explains that the animated musical movie “begins with the user’s date of birth and moves through a series of musical scenes that draw on the key themes of each decade from the 1950s to today. Along the way it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.”
Right. Intel, of course, subtly inserts in your personal musical movie the company’s own milestones (inventions and product launches); and add “world events,” that are oddly limited to the fall of the Berlin Wall, the invention of the Segway, and the birth of Facebook.
No JFK assassination? No moon landing? No Princess Diana?
What about 9/11?
Wasn’t there a financial disaster in 2008?
Wait a minute! They left out Woodstock?
Well, rather than going on and on, I’d better let you see it yourself. You can visit intel.com/musical and log on using your Facebook account. But don’t complain if they leave out Yoko Ono breaking up the Beatles.
P.S. Oh, I forgot to mention one more thing. This “Me the Musical” can be only viewed on PC, not on your smartphones.
|
|
|
|
|
Navigate to related information
resistion
7/27/2012 12:19 PM EDT
So now you can sell your FB identity for a song.
Sign in to Reply
dblaza1
7/27/2012 4:46 PM EDT
who plays Andy grove?
Sign in to Reply
junko.yoshida
7/27/2012 5:02 PM EDT
Andy Grove somehow did not show up in my "Me the Musical" movie!
Sign in to Reply
memxprt
7/27/2012 4:52 PM EDT
Brilliant thinking on Intel's behalf, Bravo INTEL!!
Let me explain how Intel is hitting 3 birds in one stone with this strategy:
1. Genius use of Social Media to get the message out about Intel, this is like version 2.0 for "Intel Inside" marketing campaign that Intel launched in the 90s to take CPU marketshare. In this case it is about reaching the new generation of young professionals that spend more time on facebook than time watching TV. So good all Blueman commercial is too retro for this audience.
2. Fuel the fire on the ARM-VS-INTEL war, making this application in-compatible with Smartphones (ARM-based), yet compatible with x86 machines (PC) and Atom based smartphones.
3. Thirdly, most importantly, buddy up with Facebook, the new "Rich" kid on the block who is planning to grow their Server farm capacity, and currently evaluating various Server platforms (Intel and others).
Fantastic Job Intel Marketing for a job well done.
Sign in to Reply
resistion
7/29/2012 3:20 AM EDT
ARM vs. Intel is irrelevant. You need Flash player support.
Sign in to Reply
resistion
7/27/2012 6:51 PM EDT
Has Intel figured out why Facebook users haven't gotten into it.
Sign in to Reply
rick.merritt
7/27/2012 11:35 PM EDT
Having just lost a third of its market cap after disappointing earnings, Facebook needs the juice nearly as much as Intel which is still less than ideally positioned for the mobile era.
I tried to avoid giving Intel permission to post to my Facebook page, but decided to trust them and they didn't doing anything I'm embarrassed about.
It was actually kinda fun. A few quick flashes of high school friends and recent "likes."
Of course, there was the Intel microprocessor mini-mercial...and an Ultrabook ad at the end!
Innovative online marketing. Now where's the 22nm Medfield follow on?
Sign in to Reply
resistion
7/28/2012 1:02 AM EDT
" To experience Me The Musical, please access the site from a PC with the latest Flash Player installed." But no one should expect to use a PC anymore to play this.
Sign in to Reply
junko.yoshida
7/28/2012 6:35 AM EDT
I agree. Even though "memxprt" above eloquantly made a case for it ( he wrote: 2. Fuel the fire on the ARM-VS-INTEL war, making this application in-compatible with Smartphones (ARM-based), yet compatible with x86 machines (PC) and Atom based smartphones.), I think that's a turn-off for many consumers these days.
In fact, I was actually surfing the web on my smartphone when this press release came across; I pushed the link and got the same msg that "resistion" got. And I had to stop and said to myself: well, that's pretty self-serving, isn't it?
Sign in to Reply
resistion
7/28/2012 9:46 PM EDT
You can't rely on PCs at work for socializing, it's all iPhones and Android phones which can be held as single-hand cameras.
Sign in to Reply
Luis Sanchez
7/28/2012 5:29 PM EDT
Definitely fun and entertaining. I always say no to apps on my facebook because I don't like unwanted adds, but coming from Intel, well, ok!
Very entertaining. It takes a little more than expected to start, I suppose it takes long to gather and download all your information. Then, it puts your name in the video, your birthday, friends of names and pictures. Adds some pop culture icons to your musical and... nice. all for less than a minute of entertainment to announce the Intel brand and the new computing era.
Smart add. But this makes me also realize that seeing something on the internet isn't as broad in audience reach as the TV. Content on the internet is very focused and so, one sees that what's within our interests. But when something is widespread through TV, I know many more people will see it. Facebook though is becoming a big pool of users and going through facebook is a great way to reach many more audience. And it's also the only way to get all your information. Smart move!
Sign in to Reply
hm
7/28/2012 5:46 PM EDT
Is there a way to enjoy it without Facebook account? Can they have Linkedin too?
Sign in to Reply
Frank Eory
7/30/2012 6:35 PM EDT
Clever idea and not bad for a first effort, but this concept of a truly personalized ad could be taken so much further.
Inserting the user's name, birthday, a few recent Facebook likes and high school friends' photos does not make it personal. Everyone who tries this is watching essentially the same Intel commercial.
Sign in to Reply
abraxalito
7/30/2012 10:42 PM EDT
I feel the urge to dig out an old chestnut which was quoted by Nokia half a dozen or so years ago. "Intel teaming up with Facebook" - two turkeys don't make an eagle.
Sign in to Reply