News & Analysis
Comment
iota_nxp
To clarify: The JenNet-IP eval kit is much more than "just a board" -- it ...
abraxalito
An eval kit hardly counts as a product, its marketing support material. But I ...
Clemmer: NXP debt under control, focusing on design wins
Ismini Scouras
7/27/2012 1:49 PM EDT
NEW YORK—When NXP Semiconductor went public two years ago, the company was debt-ridden with $4.5 billion on its books and faced with the arduous task of streamlining its product portfolio to emerge as a formidable competitor in the electronics industry.
Fast forward to today and, well, NXP’s net debt is still a hefty $3.1 billion. But president and chief executive Rick Clemmer believes NXP has the opportunity in “a matter of quarters, not years to be below two-times EBITDA [earnings before interest, taxes, depreciation and amortization],” which puts it in an investment-grade position from a metric viewpoint.
Although the credit rating agencies might not put NXP in that category, the company is on the right track. In the last 12 months, NXP reduced its debt by $900 million by generating cash while securing key design wins and selling off nonessential businesses.
In fact, NXP is working on one design win that’s worth nearly $700 million in revenue over a three-year product life, Clemmer said in an interview here this week (July 25). Clemmer wouldn’t give any details about this potential customer. Still, it takes a number of those design wins to keep the engine running.
“We have company-specific design wins that will allow us to grow, even with a rather anemic economic environment,” Clemmer said.
NXP now can devote those resources to product lines in which it has real growth opportunities. Indeed, there are many. “The most significant decision in the semiconductor business is deciding what you are not going to do, so you have sufficient investment levels and resource requirements to be successful in those areas you do participate,” Clemmer said.
Clemmer’s efforts to keep NXP tightly focused on its core businesses buoyed his recent decision to split its high-performance mixed-signal (HPMS) into two separate units: Industrial & Infrastructure and Portable & Computing. Alexander Everke, executive vice president and general manager based in Europe, is leading the Industrial & Infrastructure business unit, which incorporates high-performance RF, power and lighting, TV front end and emerging businesses.
Dave French was brought in as the executive vice president and general manager for the Portable & Computing business unit, which manages microcontrollers, interface products and logic.
HPMS accounted for 73.4 percent of NXP’s second quarter revenue of $1.094 billion; its Standard Products division represented 20 percent.
Total 2Q 2012 revenue: $1.094 billion
NXP’s fastest growing segment in its most recent quarter was the identification business, which serves many different markets, including e-passports, transit ticketing, tags and labels, contact banking cards and e-wallets. Designed for smartphones and tablets, NXP’s key identification product is an NFC (near field communications) chip with a secure element and software. In fact, NXP is the only company able to offer those three critical elements in a single product. Clemmer is particularly optimistic about the future of e-wallet applications, as well as e-tailing, or selling retail goods on the Internet.
“Instead of just focusing on the electronics wallet, we think there’s an opportunity to drive e-tailing,” Clemmer said, adding that it forces users to look at online advertising. “[That’s] the reason why Google has been so interested in this area, even though they’ve been driving the electronic wallet to be able to do that.”
Google last year introduced a Google Wallet mobile app, which securely stores a user’s credit card on his or her phone to quickly make purchases.
A number of cell phone carriers are trying to prepare for the actual implementation. They are requiring handset makers to have the NFC capability, but won’t enable it as they wait until the industry establishes standards, Clemmer said.
“A lot of them don’t want to use the Google wallet because they don’t want to do something that will facilitate Google,” Clemmer said. “They are trying to drive an installed base so that next year when Isis [Mobile Wallet app] comes out with their electronics wallet, with a simple upgrade they can implement this and have a large installed base associated with it.”
Navigate to related information


junko.yoshida
7/27/2012 5:39 PM EDT
Good comprehensive updates on NXP. It's great to see the company's RFID business is doing well...but I wonder whatever is going on with the company's lighting business. Is that supposed to be a part of "Industrial & Infrastructure" or "others" inside HPMS business?
Sign in to Reply
goafrit
7/28/2012 8:04 AM EDT
NXP is a great technical company but they have very bad pricing managers. Their products seem to be overly expensive. The new
Wireless Control Protocol Eval Kit they are selling for $1400 is something everyone needs, but they choose to go with that high price. Someone needs to make them understand pricing matters.
Sign in to Reply
abraxalito
7/30/2012 8:53 PM EDT
An eval kit hardly counts as a product, its marketing support material. But I agree that $1400 is way overpriced for marketing material - they could do very well to take a leaf out of STM's book, especially on their ARM uCs. On such product, NXPs prices to me seem jolly competitive but they lack the marketing nous of STM.
Sign in to Reply
iota_nxp
8/2/2012 10:31 AM EDT
To clarify: The JenNet-IP eval kit is much more than "just a board" -- it includes 4 wireless sensor nodes; 4 plug-in "shields"(with LEDs); 2 high-power modules...PLUS 2 high-power USB dongles; a full WiFi-based border router; a remote control; and an SDK http://www.jennic.com/products/development_kits/jennet-ip_evaluation_kit
Sign in to Reply
ismini.scouras
7/30/2012 9:53 AM EDT
Good question, Junko. Lighting is indeed part of the HPMS business. NXP is devoting more of its engineering sources to its LED business rather than its compact fluorescent light (CFL) product lines. By combining its LED technology with ultra-low wireless capability, NXP can put both chips in a stacked package that will allow it drive intelligent lighting in a low-cost fashion. In fact, NXP is working on programs in China to help reduce the energy consumption there with these products.
Sign in to Reply
Sanjib.Acharya
7/30/2012 12:10 PM EDT
How is the IP-based light bulb project doing? It is almost a year that has passed after NXP ventured the idea of "internet of things" experiment with light bulbs:
http://www.eetimes.com/electronics-news/4216076/NXP-s-foray-into--Internet-of-things--starts-with-light-bulbs
Sign in to Reply