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markhahn
puzzled! apple has done nothing distinguished in chip engineering - their main ...
AMD recruits Apple processor guru as chief chip architect
Peter Clarke
8/1/2012 9:09 AM EDT
LONDON – Advanced Micro Devices Inc. (Sunnyvale, Calif.) has announced the appointment of Jim Keller as corporate vice president and chief architect for microprocessor cores reporting to CTO Mark Papermaster.
Keller is aged 53 but has broad experience. He has designed several generations of mobile processors for Apple and prior to that worked with Broadcom, AMD and prior to that spent time as a consulting engineer with Digital Equipment Corp. where he architected two generations of Alpha processors.
Keller has been asked to lead the microprocessor core design efforts with a focus on developing both high-performance and low-power processor cores that will be the foundation of AMD's future products.
"Jim is one of the most widely respected and sought-after innovators in the industry and a very strong addition to our engineering team," said senior vice president and CTO Papermaster, in a statement issued by AMD. "He has contributed to processing innovations that have delivered tremendous compute advances for millions of people all over the world, and we expect that his innovative spirit, low-power design expertise, creativity and drive for success will help us shape our future and fuel our growth."
Keller was most recently a director in the platform architecture group at Apple focusing on mobile products, where he architected several generations of mobile processors, including the chip families found in millions of Apple iPads, iPhones, iPods and Apple TVs. Prior to Apple, Keller was vice president of design for P.A. Semi, a fabless semiconductor design firm specializing in low-power mobile processors that was acquired by Apple in 2008.

Jim Keller, then a vice president of engineering for P.A. Semi, in 2005.
While at P.A. Semi, he led the team responsible for building a powerful networking system-on-chip and its integrated PowerPC processor.
Keller previously worked at SiByte and Broadcom as chief architect for a line of scalable, MIPS-based network processors. Prior to working at Broadcom he spent several years at AMD, playing an instrumental role on the design team responsible for Athlon and Opteron processors, which featured the world's first native x86-64 bit architecture. In addition Keller co-authored the widely adopted HyperTransport specification, as well as the x86-64 processor instruction set.
Keller holds a Bachelor of Science degree in Electrical Engineering from Penn State University.
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eewiz
8/1/2012 9:51 AM EDT
Does that mean AMD is planning to take mobile chips more seriously?
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Foundryguy1
8/2/2012 8:10 AM EDT
I hope so. Mobile chips will be the market over time.
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goafrit
8/1/2012 1:23 PM EDT
Very good one, but this is not a game of one man. In chip design, it takes a team. One man will not change much unless he is coming with strategy and not just engineering.
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yalanand
8/2/2012 2:48 AM EDT
@goafrit, no dobut Chip design is not a one man game but its always good to have a leader who can choose the best team. I am sure AMD has enough talented resource pool which along with Keller will make good team.
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t.alex
8/2/2012 3:46 AM EDT
Maybe he can build a good team by pulling more engineers from Apple.
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peter.clarke
8/2/2012 6:06 AM EDT
It all depends how that is done but it probably wouldn't go down very well with Apple.
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markhahn
8/7/2012 2:54 PM EDT
puzzled! apple has done nothing distinguished in chip engineering - their main strengths are cosmetic design and supply-chain management. apple's SoC is mundane...
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iniewski
8/1/2012 2:42 PM EDT
Sure, it takes a team to design the chip...but you need a vision what to design, that usually falls to one guy...Kris
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markwrob
8/1/2012 2:42 PM EDT
I'm sure AMD is already taking low power plus high performance chips very seriously, not only for mobile but everywhere. The recent news about widespread power outages in India just helps to drive home the point. Data centers suck huge amounts of power and generate lots of waste heat, so every element of those is getting intense scrutiny regarding power/performance metrics.
Bringing Mr. Keller back into the fold, AMD is sending a clear message that the top management is committed to the work. As for getting the work done, I'm sure there are many very talented AMD engineers already working on high performance plus low power processors. And AMD will attract some more now that Mr. Keller is on board.
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MikeSmith2011
8/1/2012 4:55 PM EDT
Jim Keller is an industry veteran and has been around many succesful designs -Dec Alpha, SiByte, PA-Semi, Apple but he has not been the sole resonsible architect for any of these (except maybe PA-Semi). Crediting him with the low power CPUs and chips from apple is stretching it.
I don't see this making any difference to AMD's short or long term viability.
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yalanand
8/2/2012 2:46 AM EDT
Very good move by AMD. So after Samsung Apple will start targetting AMD for its patent violations because I am sure Keller will re-use what he learnt in Apple while defining the architecture.
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t.alex
8/4/2012 5:48 AM EDT
He sure knows how to hide it :)
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rick.merritt
8/2/2012 10:31 AM EDT
Keller was one of the engineers behind Opteron, the generation that really made an innovative leap over Intel by integrating the memory controller and a coherent bus (HyperTransport) on a server chip.
AMD needs some of that leap ahead product innovation today. It now has all the pieces in place with leading graphics cores, multiple x86 cores, an ARM partnership--and now a returning veteran microprocessor designer.
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MikeSmith2011
8/3/2012 6:18 PM EDT
Untrue! He had *nothing* to do with Opteron. He has been around succesful designs and is certainly knowledgeable on them but he has not been the chief architect for any of the shipping Apple or AMD parts.
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rick.merritt
8/4/2012 1:30 AM EDT
My mistake. I had Keller mixed up with someone else.
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Adam S.
8/6/2012 9:00 AM EDT
Nothing to do with Opteron? Anand would beg to differ: http://www.anandtech.com/show/6129/apple-a4a5-designer-k8-lead-architect-jim-keller-returns-to-amd
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Adam S.
8/10/2012 3:27 PM EDT
More info on Jim Keller:
http://www.brightsideofnews.com/news/2012/8/1/amd-poaches-jim-keller-from-apple2c-one-of-greatest-contemporary-cpu-architects.aspx
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