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GREAT-Terry

8/23/2012 9:22 PM EDT

As system solution approach is a good strategy but be sharp enough to identify ...

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nicolas.mokhoff

8/23/2012 11:39 AM EDT

It is true that analog vendors are closer to specific applications by default so ...

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ADI’s Fishman remains bullish despite economic uncertainty

Ismini Scouras

8/22/2012 10:57 AM EDT


NEW YORK— Despite ongoing weakness in its industrial business, Analog Devices Inc. (Norwood, Mass.) is seeing its role change in the sector as its customers are starting to rely on the chip maker to provide systems-level solutions, not just components.

“Some of them are actually asking us to do a lot more integration for them than we've ever done in the past, either for reasons of speed, performance or cost or size,” said Jerald Fishman, president and CEO of ADI, during its earnings conference call with analysts.  

Although it’s a “very slow-building phenomenon,” ADI’s Fishman sees that a growth opportunity for the company, a trend that didn’t exist just five years ago.

Fishman said that there are always pieces of the puzzle missing to fulfill these opportunities, and it will look to fill them with either acquisitions or investment. For instance, ADI earlier this year acquired Multigig Inc. (San Jose, Calif.), a developer of high frequency clock signal technology, which was natural fit for its converter business. 

Fishman didn’t give details about which product areas or functions the company was looking to fill in its product portfolio. But he did say that he isn’t looking to compete in the “overcrowded” broad-based power management business. ADI is focused on where it is in control of the signal processing bill of materials to add power capability, Fishman said.

For now, however, sales in its industrial segment, which accounts for nearly half of its top line, fell 12 percent in its third fiscal 2012 quarter over a year ago, but remained flat sequentially after posting strong growth in the second quarter. The company said that most of the weakness came from the energy sector, and that it had expected sales in the industrial automation to rebound.

ADI’s largest industrial customers have indicated that while their earlier growth expectations for 2012 have modulated in the past few months, they currently see very little deterioration in their business to date and they don’t expect significant downturn for the balance of the year.

In addition, ADI’s distribution channel, which primarily serves the industrial market, was consistent throughout the quarter and stable in July. ADI saw stronger bookings in July from its distributors, indicating that while they too remain cautious, they don’t see deterioration in their business in the near term.

“These trends are very significant for ADI given the importance of the industrial market to our revenues and to our profits,” Fishman said.





daleste

8/22/2012 7:28 PM EDT

Moving from an IC supplier to a systems supplier has been the goal of the semiconductor industry for 20 years. Intel is the most successful at it. Maybe the economy is helping to allow this to happen.

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elctrnx_lyf

8/23/2012 3:32 AM EDT

Analog industry is facing many challenging requirements to integrate many different devices into single integrated circuit. In genermql these requirements will be unique for different applications and many times the companies has to collect such many requirements ans design an optimum solution that could be used across many applications.

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ismini.scouras

8/23/2012 9:31 AM EDT

No doubt, we’ve seen major digital semiconductor suppliers, like Intel, providing system-levels solutions for years. But a growing number of analog companies, including Maxim and Linear Tech, have recently said that they are pursuing a systems-level strategy to serve multiple end markets with highly integrated solutions instead of standard parts.

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nicolas.mokhoff

8/23/2012 11:39 AM EDT

It is true that analog vendors are closer to specific applications by default so they may have the system design understanding for each down cold. It takes a combo analog and digital house like ST Microelectronics to make it all happen, especially as MEMS become part of the equation. Not taking anything away from the TIs of the world but intent is one thing, execution much harder.

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GREAT-Terry

8/23/2012 9:22 PM EDT

As system solution approach is a good strategy but be sharp enough to identify the right socket, especially in industrial application, is not easy. The total available market is not as large as consumer market, the entry barrier is relatively higher, the difference in the "right" approach for different customers in the same industry can be very large.... All these makes the chip vendor difficult to cleverly specify what the market really needs and generate a rocking solution! BTW, it is necessary for analog chip vendor to think more about system approach.

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