Meanwhile William Adams, otherwise known as popular recording artist will.i.am, has been disclosed as a keynote speaker for the International
Broadcasting Convention, which takes place Sept. 6 to 11 in Amsterdam,
In fact will.i.am is sharing the keynote with
Johan Jervoe, director of partner marketing for Intel. As will.i.am
works for Intel as director of creative innovation it is really an Intel
According to the IBC organizers the keynote speakers – on
Friday, Sept. 7 – will examine the role of technology in the creative
process through stories from their careers. It is intended to show that
technology can be a catalyst for positive change.
allows us to amplify our ideas, amplify our creativity, and find new
ways of solving our problems and genuinely start living in those future
tomorrows, and that's what I want to share at IBC," said will.i.am, in a
statement issued by the IBC.
If that seems like it is a bit
close to artsy whimsical content and a long way away from
engineering, my memory of IBC is that it was ever thus. But electronic
and semiconductor engineering could be found at the exhibition if you
And to prove the point the answer to the initial question is that both will.i.am and Recore will be attending IBC.
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