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GoGoGeek
Mhhh....looks like this Toshiba's first step to enter the foundry market. As ...
resistion
Ironically, the results of research lead to higher costs in the short term. But ...
London Calling: Toshiba offers foundry services
Peter Clarke
9/14/2012 5:52 AM EDT
First cut production then cut prices?
However, Toshiba is also involved in some interesting moves in NAND flash memory production. Readers may remember that in July Toshiba cut production of NAND flash memory by 30 percent due to concerns over pricing. Apparently the hope was that other makers would follow Toshiba's lead and increase prices during an undersupply situation.
That undersupply was confirmed in a statement from solid-state drive builder OCZ Technology Group Inc. (San Jose, Calif.) announced its manufacturing had been constrained in the second fiscal quarter due to a lack of NAND chips.
But rather than hiking prices companies such as Micron stepped in tried to increase market share, reports indicate. The result is that Toshiba has reportedly now dropped the price of NAND flash memory by 20 to 25 percent. Who would be a chip manufacturer?
Related links and articles:
NAND flash memory in short supply
Toshiba cuts NAND production by 30 percent
Fujitsu Semi offloads test and assembly operations
However, Toshiba is also involved in some interesting moves in NAND flash memory production. Readers may remember that in July Toshiba cut production of NAND flash memory by 30 percent due to concerns over pricing. Apparently the hope was that other makers would follow Toshiba's lead and increase prices during an undersupply situation.
That undersupply was confirmed in a statement from solid-state drive builder OCZ Technology Group Inc. (San Jose, Calif.) announced its manufacturing had been constrained in the second fiscal quarter due to a lack of NAND chips.
But rather than hiking prices companies such as Micron stepped in tried to increase market share, reports indicate. The result is that Toshiba has reportedly now dropped the price of NAND flash memory by 20 to 25 percent. Who would be a chip manufacturer?
Related links and articles:
NAND flash memory in short supply
Toshiba cuts NAND production by 30 percent
Fujitsu Semi offloads test and assembly operations
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agk
9/14/2012 9:43 AM EDT
Highly competitive market.To survive one need to always do research to reduce the cost of production. Intel is doing it.
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resistion
9/15/2012 1:41 AM EDT
Ironically, the results of research lead to higher costs in the short term. But research is always needed to create new markets.
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resistion
9/15/2012 1:40 AM EDT
Micron is trying to knock Hynix off, it seems.
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GoGoGeek
9/18/2012 2:51 PM EDT
Mhhh....looks like this Toshiba's first step to enter the foundry market. As more companies pursue now fab-lite (see Japan) it appears it opens also opportunities for others to enter into foundry market (see Samsung).
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