News & Analysis
Teardown: Inside the Kindle Fire HD
Allan Yogasingam
9/19/2012 4:50 AM EDT
Component listing
Amazon’s latest Kindle Fire tablets will again try to be the bee in Apple's bonnet. To date, Apple has not addressed the Kindle Fire line with their own sub-$200 tablet, but rumors abound that a new 7-inch iPad is on the horizon. With Apple’s tried-and-true ecosystem and built-in fan base, will this new tablet derail the momentum that Amazon has built? Time will tell.

Amazon Kindle HD component listing (Click on image to enlarge).
Amazon’s latest Kindle Fire tablets will again try to be the bee in Apple's bonnet. To date, Apple has not addressed the Kindle Fire line with their own sub-$200 tablet, but rumors abound that a new 7-inch iPad is on the horizon. With Apple’s tried-and-true ecosystem and built-in fan base, will this new tablet derail the momentum that Amazon has built? Time will tell.

Amazon Kindle HD component listing (Click on image to enlarge).
Click ahead to see more photos of the Amazon Kindle HD teardown.
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loptide
9/19/2012 11:54 AM EDT
Enjoyable article. 22 page click-through format is crap.
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3Stanly
9/25/2012 4:48 AM EDT
I 22nd that.
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ughhhh
9/19/2012 12:56 PM EDT
Use the print option to see all 22 pages at once
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Chipguy1
9/19/2012 6:28 PM EDT
Selling hardware at cost ....has the potential to be a very disruptive force in the semiconductor industry. Does it force apple to move more in that direction for iPad mini? Does it force MS surface to do the same to establish an ecosystem arround windows RT?
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eewiz
9/20/2012 2:36 AM EDT
only works for amazon and maybe google. No one else have any content to generate any revenue to cover the upfront hardware cost
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dylan.mcgrath
9/20/2012 2:57 PM EDT
I agree. This seems like a very smart strategy by Amazon. In a sense they've taken a page from Apple's book, but they are wisely not trying to extract the huge margins that Apple does on the hardware.
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Neo1
9/20/2012 10:57 PM EDT
That's really cool, an excellent tablet for under $200. This will probably open up new segments in market hitherto untested. While Kindle started off as an e-reader it has grown to threaten the prevailing players in tablets. I bet Samsung will be the first to respond to this rather than Apple. Aamzon has put Apple in a fix now though there are always going to be customers for the Ipad, the newer generation don't hesitate to experiment.
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rick.merritt
9/21/2012 1:48 AM EDT
I think Apple will do fine with its devoted fans happy to pay a premium to be fashionable.
It's Amazon that's taking the big risk at red ink in hopes of making it up by becoming Number 2 in tablets and reaping profits on Amazon.com sales.
If it becomes Number Four or Five behind Samsung, Microsoft and say Asus, they will be burning through the profits their other business units generate.
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