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Duane Benson
That was very well done, and probably, given the circumstances, even more ...
Video: Stranded by Sandy, ARM CEO videos from taxi
Rick Merritt
10/31/2012 5:01 AM EDT
SANTA CLARA, Calif. – Where in the world is Warren East?
Here, we think. AMD CEO Rory Read had hoped East would have been in San Francisco on Oct 29 when he made the historic announcement his veteran x86 company would embrace ARM in server SoCs set to ship in 2014.
But a physical embrace with East was not in the cards. Blame a woman.
East wanted to stay in England the Sunday before, so he booked a flight via New York that would land him in San Francisco for the AMD event Monday morning. Enter Hurricane Sandy and a few thousand flight cancellations.
So the fast-thinking East created a video shot in the back seat of a taxi outside Heathrow airport and phoned it in to the histotric AMD event. “It says volumes about the man who does an interview in the back of a taxi because he believes in what we are doing,” Read said at the event.
Read set up the video, saying he had a call earlier in the day from East.
“Warren said he was on a plane from London going through New York, and I said, ‘Warren that’s probably not a good plan,’” said Read.
If the AMD CEO had any resentment, he did not show it. “That’s a true partner who doesn’t take ‘no’ for an answer,” Read said.
ARM was well represented at the event with Simon Segar, general manager of its processor and physical IP group and Ian Ferguson, director of its server initiative as well as a small coterie of support people. Separately, an Amazon data center engineer sent along a video about the importance of low power everything.
By the way, East got a new flight West, direct to San Francisco and is hopefully safe on the ground in Silicon Valley by now, preparing for his keynote at ARM Tech Con.
Related stories:
AMD to ship ARM-based server SoCs in 2014
Here, we think. AMD CEO Rory Read had hoped East would have been in San Francisco on Oct 29 when he made the historic announcement his veteran x86 company would embrace ARM in server SoCs set to ship in 2014.
But a physical embrace with East was not in the cards. Blame a woman.
East wanted to stay in England the Sunday before, so he booked a flight via New York that would land him in San Francisco for the AMD event Monday morning. Enter Hurricane Sandy and a few thousand flight cancellations.
So the fast-thinking East created a video shot in the back seat of a taxi outside Heathrow airport and phoned it in to the histotric AMD event. “It says volumes about the man who does an interview in the back of a taxi because he believes in what we are doing,” Read said at the event.
Read set up the video, saying he had a call earlier in the day from East.
“Warren said he was on a plane from London going through New York, and I said, ‘Warren that’s probably not a good plan,’” said Read.
If the AMD CEO had any resentment, he did not show it. “That’s a true partner who doesn’t take ‘no’ for an answer,” Read said.
ARM was well represented at the event with Simon Segar, general manager of its processor and physical IP group and Ian Ferguson, director of its server initiative as well as a small coterie of support people. Separately, an Amazon data center engineer sent along a video about the importance of low power everything.
By the way, East got a new flight West, direct to San Francisco and is hopefully safe on the ground in Silicon Valley by now, preparing for his keynote at ARM Tech Con.
Related stories:
AMD to ship ARM-based server SoCs in 2014
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Duane Benson
10/31/2012 11:51 AM EDT
That was very well done, and probably, given the circumstances, even more impactful than actually being there. If I were the AMD folks, I would be very happy that he was willing to come up with another plan and give such a statement.
Just as when we're relying on our technology, a back up plan for real life activities is a good idea.
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