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rakitw

12/16/2012 10:59 AM EST

I fully agree with that. If Nokia is going out of business than I beleive it is ...

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shrads

12/11/2012 11:52 PM EST

and to add to that we get a chinese manufactured Android phone with bigger ...

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Yoshida in NY: Too late to save Nokia?

Junko Yoshida

12/6/2012 2:01 AM EST

Looking for an alternative platform?


There have been persistent rumors, however, that Nokia might be ditching Microsoft’s Windows Phone at least for entry to the mid-level smartphone market, while it looks for an alternative platform in the low-end smartphone market segment.

Taiwan’s Digitimes recently quoted an unnamed source from Taiwan-based supply chain makers saying that Nokia is expected to continue to release orders for Windows Phone 7.5 handsets to Taiwan-based ODM makers in 2013. The point is that Nokia appears to be sticking to Windows Phone 7.5 through next year, instead of upgrading its entry-level feature phones to Windows Phone 8 in the emerging market.

At this point, however, there is no hard evidence indicating that Nokia is actually working to develop Android handsets.

Three steps

Nonetheless, dabbling in Android, in my opinion, is at least the first step Nokia could take to accept reality.

A second step Nokia must take is to re-set its expectations for the future of its feature phone market. According to International Data Corp.’s latest report, the worldwide mobile phone market is forecast to grow 1.4 percent this year compared with 2011, the lowest annual growth rate in three years despite a projected record number of smartphone shipments in the high-volume holiday season.

Make no mistake. While smartphones continue to rise, sales of feature phones are shrinking.

But Nokia and a few other industry pundits seem to believe that Nokia’s feature phones could save the day for Nokia–or at least put Nokia back on the recovery path.

In recent weeks, Nokia released the Nokia 206 and 205 handsets (shown left). Nokia is hailing this move as “reinventing the feature phones.”

 Upon closer examination, calling these “feature phones” seems like a misnomer. Both 205 and 206 allow users to link instantly to Facebook, as well as e-mail. The phones allow downloads of “1000s of free and paid games and apps” in the Nokia Store, according to Nokia. A camera integrated into each phone will automatically resize pictures to around 700KB for easy sharing and posting.

The only things that make these phones look like non-smartphones are a traditional keypad and a 2.4-inch screen. Both phones come in single and dual-SIM varieties.

But with Google’s Google Play store today offering 675,000 applications and Apple 700,000 apps, is Nokia wasting precious resources on its own, less impressive Nokia Store? Couldn’t all the unique features Nokia has designed into its feature phones be brought over to Nokia’s future Android phones?

Nokia may be right thinking that the future for growth is in entry to the mid-level market. If so, why not address that market with entry-level smartphones, instead of Nokia’s proprietary feature phones?

China remains the last but not least problem Nokia faces today.

Without brand appeal equivalent to that of Apple or Samsung, Nokia can’t expect Chinese consumers to shell out more for its feature phones than low-cost Android smartphones made by HTC, Renovo, Huawei or ZTE.

However, the announcement this week that China Mobile is launching Nokia’s Lumia 920T --the first TD-SCDMA Windows phone in China–offers a glimmer of hope.


Nokia still has close relationship with leading carriers in the world. A partnership with China Mobile – which has close to 700 million subscribers – is one thing Apple has not been able to pull off.

It’s not a slam dunk, but Nokia may have close to a one-year lead over Apple (Apple and China Mobile might come to a deal in the second half of 2013).

For now, Nokia has a good chance to leverage the growing market the world’s largest mobile carrier offers in China. If it seizes the opportunity, Nokia could be making its first baby steps toward recovery.

Related stories:





sprite0022

12/6/2012 2:34 AM EST

apple is for only a small portion of customers (want to act cool, but acturally fool)

i just switched to a nokia, it's wm system not much different from android, just lil more tidy.

i hope nokia will put decent phone quality in it.
so far it's not disappointing me beside the zune software looks quite weird.

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asic_pal

12/6/2012 3:47 AM EST

Lumina 920 is pretty good smart phone, I think if Nokia makes a similar android phone I am sure they can regain some of their lost share to it's competition.

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GeeKv2

12/6/2012 4:54 AM EST

Thats right, had Nokia made Android phones, it would have given serious competition to Samsung. Nokia loyalists moved away from it just because of the software. Nokia makes the best hardware, but Windows is where it fails miserably.

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WW Thinker

12/8/2012 3:28 AM EST

Please think carefully. In Android camp, HTC, Samsung, Motorola, Sony were IN from the very beginning. With practically very small market share in smartphones, Nokia probably won't get any preferential treatment from Google. So, would you suggest Nokia to be a 2nd or 3rd class citizen in the Android camp, or become the #1 partner in the WP camp? Nokia should perhaps consider Android as the 2nd smartphone OS. However, we should all admire the determination which Nokia showed by going all in with WP. It is too early to judge Nokia for the smartphone OS decision!

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Neo1

12/6/2012 6:16 AM EST

Nokia, whew, what a darn waste of engineering competitiveness and money. They, like you say literally looked the other way when Android crept up from behind them. Instead of rectifying the gap, they thought smartphones was just a temporary gimmick which the world would quickly shake away to fall back on feature rich, solid hardware and simply good phones primarily. For good or worse we have moved far from having a phone in our pocket though we still find that use from time to time.
Now, Nokia with android- I guess would not make much of a dent to either parties.

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ak-eleon

12/6/2012 7:26 AM EST

Nokia must rethink back their phone strategy. They should choose either to stay focus on all type of mobile phone or just build up their line of smartphone and left out their feature phone. They can copy the likes of sony mobile to focusing on low end smartphone to high end smartphone

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genedp

12/6/2012 7:29 AM EST

Nokia sold its soul to Microsoft. The only thing that can save Nokia is for Microsoft to buy the company outright. Unfortunately, such a move probably would mean that all Series 40 phone development would die.

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WW Thinker

12/8/2012 3:35 AM EST

You made the conclusion too soon. A few years ago, Nokia spent 7B to acquire one of the two major map companies in the last 20 years. Nokia has been researching on mobile communications since 1980s, far earlier than Apple and Samsung. On the other hand, Microsoft and Palm (no longer exist, in practice) were the pioneers on smartphones. In theory, Microsoft and Nokia have more contribution than anyone except Motorola in the market. Of course, in practice, Microsoft and Nokia need to sync up really well to bring out the research done in the past 30 or so years. Therefore, Nokia didn't sell its soul to Microsoft. Technically, Nokia and Microsoft should join their souls together!

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Harvi

12/6/2012 8:51 AM EST

Nokia is a great company, they only want to be No.1.In current situation, all of you guys, do you think Nokia will be back to be Market Leader if they use Android?! Just to be follower you hope to be No.1? I am not sure, Samsung has already too far with Android, Nokia will slightly better if they use Android now but too far from the TOP.They choose Windows and some improvements for their product to give different alternative for market,excellent product with excellent OS. I am sure they have chance return to the top,begin with Lumia 920 and 820

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WW Thinker

12/8/2012 3:37 AM EST

Most people, analysts included, are very shallow. They typically look at the whatever appear on the surface and ignore whatever underneath.

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JAK620

12/6/2012 9:40 AM EST

You might want to fix the typo - "It’s not a slum dank"

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junko.yoshida

12/6/2012 9:49 AM EST

Thanks. Fixed.

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kjdsfkjdshfkdshfvc

12/6/2012 9:46 AM EST

why would you want to save them, after all the Cortex line has been around for a while now, and yet Nokia always under performs on their phones spec's all the time, cable STB style, i dont want under performing SOC i want more cores inside for when I want to do stuff , thats why im looking at the newest and cheap hardkernel refreshes ;)

all i need is a small case to put a cluster of these 48x52mm ULTRA COMPACT 1.7GHz QUAD-CORE BOARD, 2GByte Memory and 8Gbyte eMMC Version 4.41 add-on [url=http://www.hardkernel.com/renewal_2011/main.php]http://www.hardkernel.com/renewal_2011/main.php[/url] in there and a power harness to power them all, and don't even need the fan's taking space and needless power and the noise as such, well perhaps use a single one if i overclock them all OC to be safe when Software decoding full HD video such as that last hard sample.
[url=http://www.youtube.com/watch?v=ll5n2jNjriM]http://www.youtube.com/watch?v=ll5n2jNjriM[/url]

[url=http://com.odroid.com/sigong/_Files/2012/201211/images/u2.jpg]http://com.odroid.com/sig...2012/201211/images/u2.jpg[/url]
[url=http://www.youtube.com/watch?v=O3v0ydCG2yU&feature=player_embedded#]http://www.youtube.com/wa...;feature=player_embedded#[/url]!
ODROID-U2 XBMC 12.0 Demo at 1080p via HDMI

theres always MediaTek's new cortex Octo core to look at and consider when it arrives too.

who need Nokia today, their house might be nice though

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pica

12/6/2012 11:58 AM EST

I think, the Windows 8 (WinNT 6.2) ecosystem inluding cell phones will get a significant share of the professional market long term.

The question is: has Nokia enough fat to burn not to starve on that long way.

At the moment it is the only commercially supported OS, which scales from cell phone to servers. As a result a single tool chain supports cell phones as well as servers. Code can be reused. Existing programs, developed with desktops in mind, "only" need an adapted UI and can be used on cell phones. New programs can offer an scalable, adaptive GUI to support cell phones, tablets and desktops. I think this will pay out long term.

pica

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rwik78

12/6/2012 8:12 PM EST

I think the point really is "do everything". All the other phone makers have Android and Windows. Why not Nokia?

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przemek

12/7/2012 4:41 PM EST

Microsoft was wiggling this 'end-to-end' promise for years, and it just wasn't ever true. WinCE wasn't the same as WinNT, and Windows RT is not the same as Windows 8.

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Simon7382

12/7/2012 8:47 PM EST

I fully agree. Compatibility between my phone, tablet and laptop is a big advantage, at least in my opinion. We have Android phones and tablets in our family and W 7 laptops. I will switch to W 8 phones and tablets as soon as the initial bugs are fixed in W 8.

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ejprinz

12/6/2012 7:26 PM EST

I just acquired a $100 Android 4.0 (Samsung Galaxy) phone from VirginMobile ($35/month pay as you go) and they had the cheapest Android phone (without plan!) for sale for $20. So, I think "feature phones" are a thing of the past, thanks to Moore's law. Also, my phone is fully integrated into the Google ecosystem which Nokia can't match and whose importance they probably underestimate. I also believe that content consumer tablets and workstations need different operating systems (e.g. Android vs. Ubuntu) due to different optimizations required, so Windows 8 for large volume (i.e. cheap) tablets is also troubled.

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Simon7382

12/7/2012 8:44 PM EST

What is someone does not want to be "fully integrated into the Goog ecosystem"?

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rwik78

12/6/2012 8:11 PM EST

The worst part is, there are millions of eager customers that still swear by Nokia's build quality, photos and brand-value. I think an Android from Nokia would be a best-seller in no time. Its time they swallowed their pride.

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Simon7382

12/7/2012 8:43 PM EST

As an Android user for the past 3 years I cannot wait to buy a W 8 phone when my contract allows it. Android is a buggy and not simple to use operating system. It is worth as much as it costs.

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WW Thinker

12/8/2012 3:42 AM EST

One of the build quality which Nokia is good at, consistently, is casing. The case of Lumia 9xx/8xx is simply awesome. In the world, Apple has demonstrated similar know-how but fail in terms of the colours offered. The colours offered by the Lumia-series are so attractive and so special.

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sprite0022

12/6/2012 10:34 PM EST

hey guys, it's time for you all to get down on your foot and try a real Nokia with Win8 or 7.

don't blame it blindly like a group of monkeys.

Anodriod is too boring and simple. I am total sick of the ten's if not hundreads of icons I have to filter through to find an app.

Win7/8 is just more elegant and professional, (of cause I hope they could improve the date exchange experience)

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siyuluuu

12/7/2012 12:21 AM EST

Signed a deal with Microsoft like this, it probably had some other term excluding it from developing Android phone.

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sprite0022

12/7/2012 1:01 AM EST

I don't see any need to develop a android if you have win8 already.

It's just almost same kind of stuff, maybe WIN8 will cost $ 18 per piece, but not many people cares I guess.

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Timesee

12/7/2012 3:40 AM EST

Anyway whatever is cheap will sell until the news leak out that it is just not good enough.

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Andre BRAZ

12/7/2012 11:35 AM EST

Life is a cycle...

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timbo_test

12/7/2012 12:28 PM EST

I'm not sure why we are having this discussion right now. Win8 mobile is out and looks pretty good. It cetainly is 'up there' with IOS and Android and will hugely change the design paradign of the UI from the 25 year old icon based interfaces. Come back in two years - the scenery will have changed for sure!

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Thomas Chongruk

12/7/2012 12:36 PM EST

Nokia is going down & RIM is going to thrive?

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WW Thinker

12/8/2012 3:43 AM EST

Do you live in Mars or Mercury?

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JRHami

12/7/2012 1:39 PM EST

Remains to be seen if WP will become a viable 3rd OS for mobile, but so far Nokia has the upper hand in whatever future might come (see link). Not bad for a company that was on the ropes. Consumers win if there is a third strong player.
http://winsupersite.com/windows- phone/interesting-windows-phone-stats

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JRHami

12/7/2012 1:41 PM EST

http://winsupersite.com/windows-phone/interesting-windows-phone-stats

dumb editor doesn't capture whole URL string

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Simon7382

12/7/2012 8:40 PM EST

Nokia would make a huge mistake to jump on the Android bandwagon now. They missed that train but W 8 based phones will be a big winner for them if they execute well and have some patience.

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BobsUrUncle

12/7/2012 9:04 PM EST

There's no room for 3 OSs in the mobile space. Windows phone will die a slow death along with Nokia.

iOS already dominates. Andriod is a buggy, ripoff copy.

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jdesbonnet

12/7/2012 9:10 PM EST

If they had adopted Android in the beginning when many others had, they would have had *much* more leverage in negotiating with Microsoft. I think the MS deal did make sense, but they should have waved their plan B (Android) in Balmer's face during negotiations.

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WW Thinker

12/8/2012 3:44 AM EST

You must be joking, if you were Nokia, would you jump on Android when HTC was the only one embracing Android back in 2007? At the time, Nokia's shipment was way ahead of everyone!

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Galaxis

12/8/2012 12:26 PM EST

So, I use both the Nokia 6310i and the iPhone 5. Both fullfill in what they need to do: An ancient dependable cellphone and a state of the art well integrated smartphone. Don't like Android phones because these are too much of a hack job. That's why Windows phone might actually be a smart move. In Holland and France the Nokia Lumia 920 pre-orders already have beaten iPhone 5, so for now their future looks bright.

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xorbit

12/10/2012 1:29 PM EST

Weird that nobody mentioned how Nokia screwed up Maemo yet. Before Android and iOS, Nokia had the very best mobile OS, but through poor execution they failed to cash in on that advantage. At the time, Maemo was lightyears ahead in mobile web access and was establishing a thriving developer ecosystem.

Only, Nokia at first didn't put it in a phone, but made internet tablets only. Then they did make a phone (the legendary N900), but didn't really market it. You couldn't find it in brick and mortar stores. They were still pushing their Symbian phones.

Then Nokia bought Trolltech, and decided the Maemo GUI should be switched from GTK to Qt. Then they decided to merge with Intel's Moblin and Maemo became Meego, again switching internal technologies (like DEB to RPM packages). Then they decided all this was taking too long, and with an ex-Microsoft guy at the helm, they decided to ditch Meego and go to Windows. Of course through this whole mess they demolished their developer base, especially since most of them came from a Linux background.

I've never seen such a determined effort to fail. Windows 8 is a dog, and there's no way it's going to do Nokia any good. It's only going to drag them down more.
If only they had realized what a gem they had and given it the love it deserved, they would be at the top of the smartphone game now.

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junko.yoshida

12/10/2012 1:56 PM EST

I am glad that you laid this all out. I do remember the days when Nokia actually had a lot of software options -- like Maemo and QT. But none of them really got the proper attention from the management (or they probably didn't know what to do with them) and they ended up being viewed as "taking too long" before turning into gold.

I never understood then why Nokia was making so much investment in so many different software options...

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rakitw

12/16/2012 10:59 AM EST

I fully agree with that. If Nokia is going out of business than I beleive it is the lack of the management to understand that software is the key which makes the differen. I still beleive having hardware without own OS will not keep you alive for ever. If I look in Asia everyone can build a smartphone even never knew how it even works. Qualcomm, Mediatek they all have reference designs. So what differentiates someone using the same form factor turnkey solution? I believe this will be also the loss one day for Samsung and Co. What's the difference between them and anyone in the world. By the way one day might be Google waking up and decide not to give Android to the open market or stop development than everyone will be running out of options.

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shrads

12/11/2012 9:24 AM EST

i think eventually microsoft will buy it.
i don't agree that they should have gone with android.

and i own a Asha phone, its no fun accessing it on a small screen, facebook application is waste, and nokia store is joke.

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shrads

12/11/2012 11:52 PM EST

and to add to that we get a chinese manufactured Android phone with bigger screen and with touch at same price range.

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