Quad-cores will become critical for premium to high-end smartphones, said Moynihan, as more users run processing-intensive gaming applications or opt for running apps concurrently. Under such a scenario, a user browses the Internet while using the smartphone as a music player, for example. “You need one core running the browser, another core running music and the rest running Android OS,” explained Moynihan. With quad-cores in place, these apps “won’t interfere with each other,” he added.
MediaTek’s MT6589 quad‐core chip supports 1080p 30fps/30fps low‐power video playback and recording, a 13-Megapixel camera, up to full high-definition (1920x1080) LCD displays, and enhanced picture processing for DTV‐grade image quality.
The MT6589 also supports MediaTek’s “Cool 3D” suite, which includes support for stereo 3-D cameras and displays, real‐time 2- ‐to‐3-D conversion and an optimal 3-D user interface. The suite helps create a stereo 3-D display with a custom 3-D interface, allowing handset vendors to differentiate their products, MediaTek claimed.
The chip also supports a technology called “Miracast,” allowing users to sling content from a smartphone to a TV.
MediaTek’s primary focus this year has been the mid- to entry-level smartphone market – the biggest and the fastest growing segment. While it hasn’t gained design wins for smartphones sold in the U.S., Mediatek thinks it can extend its footprint, including Europe.
Beyond local brands in China and India, MediaTek’s customer base is already expanding to tier-one ODMs in the rest of Asia and even in Western Europe. MediaTek’s brand partners include Lenovo, Motorola, Alcatel and Sharp.
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