Second screen factor
Samsung’s new smart TVs are focused on two things: voice interaction (Smart TV understands natural language in full sentences) and s-recommendation (Smart TV recommends content to watch). Samsung said its systems offers different video content in five different panels. The first panel shows broadcast programs, the second panel show “on-demand video,” allowing a single search for all streaming video. A third panel shows for personal photos and video, another shows social trending while still another handles other smart TV applications.
Samsung promotes smart TV "recommendation" and "voice interaction".
All this sounds comprehensive when compared to Samsung's competitors, but the Korean giant's user interface is pretty complicated.
Second screen impact
As designers work to redefine the smart TV, Google TV struggles to find its own identity in the nascent market. Google's situation is further complicated by the fact that LG makes both Google TV and its own smart TV while Panasonic promotes Smart TV Alliance – an industry consortium for non-Google smart TVs.
Richard Doherty, research director of the Envisioneering Group, thinks Google TV could succeed,if the search giant can “communicate its virtues in a single sentence.” He added, “I can’t. Can you?”
Doherty said using an iPad as a second TV screen “has taken pressure off at least this year,” allowing manufacturers more time to get their smart TV or Google TV right on the main screen.
That said, the use of a second screen has provided a steeper hill for Google, its partners and smart TV advocates. Based on Envisioneering’s research, Doherty said YouTube is the third most popular streaming application in North America after Netflix and Hulu. “What people enjoy now is YouTube TV! Renaming Google TV for what it is might help a lot,” Doherty quipped.
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