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yuzz3n
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SylvieBarak
Indeed, I said it was not a name consumers would be overly familiar with. Of ...
Fairchild pumps up volume on analog and power in mobile
Sylvie Barak
1/15/2013 1:57 PM EST
SAN FRANCISCO--Fairchild Semiconductor may not be a name consumers are overly familiar with but anyone owning a smartphone has at least one product from the iconic semiconductor maker.
Indeed, some modern day mobiles have as many as 20 Fairchild products in them, which can deal with anything from core power to lighting, battery management, RF power, USB detection, video, USB routing, and haptic drivers for touch screen displays. Last year alone, Fairchild claims to have shipped over three billion units.
The firm is also making significant inroads into mobile audio, from amplifiers to enhance sound quality to seamless audio jack detection and a lot more in between.

EE Times caught up with Fairchild at CES 2013 to talk about all things analog, mixed-signal, power and a lot more besides.
Check out the video below:
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Indeed, some modern day mobiles have as many as 20 Fairchild products in them, which can deal with anything from core power to lighting, battery management, RF power, USB detection, video, USB routing, and haptic drivers for touch screen displays. Last year alone, Fairchild claims to have shipped over three billion units.
The firm is also making significant inroads into mobile audio, from amplifiers to enhance sound quality to seamless audio jack detection and a lot more in between.

EE Times caught up with Fairchild at CES 2013 to talk about all things analog, mixed-signal, power and a lot more besides.
Check out the video below:
Related Stories:
News: CES: Maxim shows heart, turns up volume on audio
Discussion: Whirlwind video tour of CES showfloor
News: Rambus: From dark to light (bulb)
News: CES: Samsung touts green memory
News: Video: Intel’s CES press conference highlights
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jgale
1/15/2013 2:26 PM EST
Are you kidding, not heard of Fairchild?
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vickistorm
1/15/2013 2:29 PM EST
Are you kidding me? Farichild is famous!
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thuongshoo
1/15/2013 11:12 PM EST
Founders of Intel and AMD came from Fairchild
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sw guy
1/16/2013 7:01 AM EST
Sylvie is not kidding. but she is not speaking of eetimes reader. Go randomly in the street, ask people to name semiconductor company, and see what happens.
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iniewski
1/16/2013 10:44 AM EST
I would think anyone working in electronics would recognize the Fairchild name...but an average consumer on the street obviously not...that applies to Analog Devices, Broadcom, Qualcomm etc as well
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Dave1010101
1/16/2013 11:44 AM EST
Fairchild a $1.6 billion firm with many diverse product lines. Examples include traditional analog and mixed signal, optoelectroncis, lighting, logic, circuit protection and of course automotive.
They have many power management products and acquired several large power product firms based in Asia.
Anyone who looks at the trade press and blogs would run across Fairchild Semiconductor advertisements.
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SylvieBarak
1/16/2013 4:49 PM EST
Indeed, I said it was not a name consumers would be overly familiar with. Of course anyone in the electronics world knows about Fairchild. It's an iconic semiconductor company.
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yuzz3n
2/20/2013 3:26 AM EST
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