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Sony's Hirai to extend PlayStation strategy, be tough on costs
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Incoming CEO Kazuo Hirai aims to re-shape Sony Corp by linking hardware and
software through online networks -- a model he used at its PlayStation unit --
dismissing any suggestion the battered brand would revert to a gadget-centered
strategy under his management.
In the meantime, he said, he would focus on paring costs at its TV unit and look to squeeze expenses elsewhere to return Sony to profit.
The Sony Computer Entertainment model "is a bigger concept we can grow into a bigger space," Hirai, 51, said in a group interview at the company's Tokyo headquarters. "Hardware drives software and software drives hardware," he added, referring to online sales of games and other content PlayStation owners.
In the meantime, he said, he would focus on paring costs at its TV unit and look to squeeze expenses elsewhere to return Sony to profit.
The Sony Computer Entertainment model "is a bigger concept we can grow into a bigger space," Hirai, 51, said in a group interview at the company's Tokyo headquarters. "Hardware drives software and software drives hardware," he added, referring to online sales of games and other content PlayStation owners.
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