The maker of PlayStation game consoles is preparing to expand cloud-based
entertainment services. Gaikai, based in Aliso Viejo, California, has expertise
in transmitting data between cloud servers and users without delay so users can
play games with fewer delays, said Satoshi Nakajima, a spokesman for Sony's game unit.
Chief Executive Officer Kazuo Hirai pledged in April to revive earnings at
Sony by focusing on game players, digital imaging products such as cameras, and
mobile devices including smartphones. The proposed acquisition shows that the
company seeks to boost sales from going online, said Takashi Oka, a Tokyo-based
analyst at TIW Inc.
“It’s a positive move that shows Sony is focusing on online gaming services,”
said Oka. “Online services have the potential to grow into a stable source of
revenue within two to three years, if Sony can line up good titles.”
Sony aims to revive earnings by boosting sales at its game unit after
introducing PlayStation Vita handheld machines last year. The maker of
Cyber-shot cameras and Bravia televisions posted a 457 billion yen (£4 billion)
loss for the year ended March 31, as its TV unit continued losing money amid the
strong yen, falling prices and competition from South Korea’s Samsung.