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Samsung's High-End Market Ambitions Strike At Apple's Core
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Having seen the Galaxy S3 lift its brand to new highs, Samsung is looking to step up the assault on Apple’s home ground – the all-important U.S. market. For the first time ever, the South Korean giant chose the U.S. to hold the launch event for its latest flagship smartphone, the Galaxy S4, in what is a clear sign of the company’s increasing focus on the high-end market.
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