JERSEY CITY, N.J., Nov. 13, 2012 /PRNewswire/ -- Aniika (www.aniika.com), the only online curated bazaar for U.S consumers to shop for unique, limited-edition jewelry, accessories and home decor from emerging Indian designers has launched its mobile website.

(Logo: http://photos.prnewswire.com/prnh/20121113/NE11870LOGO )

Accessible from any web-enabled smartphone, the mobile website maintains the clean look of the main website and provides shoppers an easy to navigate user interface.

"The mobile website is intrinsic to our strategy of creating a great shopping experience for our fans where ever they are - even when they are on the go," said Shamim T and Meghana Rao, founders of Aniika.com.

About Aniika.com:

Launched in Oct 2011 by Meghana Rao and Shamim T, Aniika provides an online platform for shoppers in the U.S to buy limited-edition, unique lifestyle products directly from emerging Indian designers. 

A buyer on Aniika enjoys the reliability and curation of a retail store together with the luxury of buying directly from an independent Indian designer. Aniika is the perfect shopping destination for those buyers who would rather buy designer products that are limited-edition and that tell a story over mass-produced products.

For press enquiries, please contact press@aniika.com.

SOURCE Aniika