NEW YORK, Feb. 1, 2013 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or the "Company"), the leading Pay-Per-View (PPV) and Video On Demand (VOD) platform service in China, is pleased to announce the successful launch of its full suite of entertainment offerings with an aggressive multi-tactical marketing campaign targeting the February 10th start of the Chinese New Year.
The initial phase of the planned, multi-tiered launch, offers China-based consumers several choices, including:
- Transactional (TVOD) - This service offering provides users on demand access to all the latest Hollywood releases and leading independent movie titles (retail price of US$1-$2).
YOU On Demand is offering titles from all of our studio partners including: Disney Media Distribution, Paramount Pictures, Universal Pictures, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures.
Some of the more popular titles YOU On Demand has seen being purchased during pre-launch tests include: Marvel's The Avengers, Transformers: Revenge of the Fallen, Star Trek (2009) and The SpongeBob SquarePants Movie.
- Subscription (SVOD) - In addition to TVOD, users are able to choose among two monthly Netflix-type subscription packages (retail price of US$3-$5), each with access to popular, hand-picked titles:
- The first variation includes a variety of Hollywood library titles and is branded YOU Cinema On Demand;
- The second, CHC Cinema On Demand, offers exclusive access to domestic Chinese, locally produced movies.
YOU On Demand's inaugural marketing campaign is using a wide variety of traditional and non-traditional marketing tactics, some of which include: Video Promotions, Radio, Scrolling Subtitle Messages, SMS Messages, Social Media, Web Banners and Landing Pages, Cable Box Messages, Magazine/TV Guide/ Newspaper Ads, Demonstration Areas in Payment Centers, IPG Advertisements and Promotions & Sweepstakes.
"After almost two years of hard work and focus on being granted the requisite exclusive Chinese governmental approvals as well as cinema industry approvals, cultivating relationships with early adopter cable operators and securing content from leading Hollywood studios and key independent U.S. distributors, it is very gratifying to now move onto the next growth stage of our business," said Shane McMahon, Chairman and CEO of YOU On Demand. "While working with U.S. studios to ensure that all content is delivered through set-top boxes that meet U.S. industry approved technical standards for content protection, and with YOU On Demand's world-class platform implemented, our focus is on continuing to generate operating efficiencies and increased scalability in order to provide consumers with the most captivating and attractive programming.
"We are also excited to announce a new collaboration with JCIR," Mr. McMahon, added. "After meeting with their team, we were very impressed with their experience and consistent success assisting companies across all industries, especially in the entertainment and media space. Their wealth of relationships within the investment community and across the media professionals who cover our sector will help us leverage our operational success. We look forward to a long and mutually beneficial relationship with JCIR."
About YOU On Demand Holdings, Inc. (www.yod.com)
YOU On Demand (NASDAQ: YOD) is the leading national Pay-Per-View (PPV) and Video On Demand platform in China. The Company offers premium content, including leading Hollywood and China-produced movie titles, to customers across China through its Transactional VOD (TVOD), Subscription Video On Demand (SVOD) and Near Video On Demand (NVOD) services. YOU On Demand has secured alliances with leading global media operators and content developers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.
About JCIR (www.jcir.com)
JCIR is a full-service investor relations and corporate communications firm specializing in creating and successfully executing investor relations initiatives and corporate communications programs for public and privately held organizations. Since its founding in 1994, JCIR has assisted hundreds of clients with generating tangible returns from their interactions with the investment community and the media that cover them. As a results-oriented firm, JCIR focuses on providing candid counsel, ensuring consistency of message and continuity of execution.
Safe Harbor Statement
This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
SOURCE YOU On Demand Holdings, Inc.