BLACKBURN, England, February 8, 2013 /PRNewswire/ --

Langtree Park North Stand is renamed the Totally Wicked Stand

Electronic Cigarette giant Totally Wicked has today announced a partnership with St Helens RFC which will include the rebranding of the North Stand. Langtree Park will now play host to the Totally Wicked Stand.

An impressive 4,718 fans will be able to fit into the newly titled all-seater stand as it receives its first visitors on Friday 15 February when Hull FC are in town for Super League round three.

The sponsorship deal is part of the development of Langtree Park which recently celebrated its one year anniversary. The Totally Wicked stand will mostly seat Saints supporters. Totally Wicked products will be available to buy throughout the stadium on match days.

Many Rugby League stadiums operate a no-smoking policy in an attempt to alleviate the risk of second hand smoke. This is somewhat similar to the smoking ban in place inside all public buildings in the UK. The smoking ban that came into effect in 2007 does not affect Electronic Cigarettes as they produce water vapour instead of smoke.

The saints partnership with Totally Wicked will last for two years and include a number of initiatives. The club will hold a 'cigarette amnesty' where fans will be able to swap their cigarette for a St Helens branded e cig.

Totally Wicked are a multi-national Electronic Cigarette supplier established in 2008. The company was devised as a community helping people make the transition to Electronic Cigarettes. As well as supplying high quality Electronic Cigarette products, their online forums and vapour lounges create a non-daunting environment for first-time users.

With over 200 retailers currently stocking Totally Wicked products throughout the UK, USA, mainland Europe and China, the Electronic Cigarette superpower is currently riding a wave of success. More and more individuals are making the switch to Electronic Cigarettes every year thanks to their abundance of benefits.

This is not the company's first foray into sports partnerships. Totally Wicked currently has a partnership with Burnley Football Club. The Championship side turned to Totally Wicked to help with their initiative to stamp out smoking at their ground Turf Moor.

The two parties combined to create a dedicated no-smoking day, where supporters of Burnley FC were encouraged to throw down their cigarettes and replace them with an Electronic alternative.

SOURCE Totally Wicked