MENLO PARK, Calif., Feb. 28, 2013 /PRNewswire/ -- ICAP Patent Brokerage announces for auction web browsing software from Spatial Systems, Inc., which includes intuitive, personalized searching features and a visual map of a user's browsing inquiries resulting from an individual user profile based on that individual's search and browsing history. This lot will be included in the 18th ICAP Ocean Tomo IP Auction on March 20, 2013 at the Rosewood Sand Hill in Menlo Park, California.
"We are excited to be offering this web browsing software solution to our global base of buyers. The portfolio for sale is highly relevant to companies involved in developing web browsing software and search engine optimization as well as those seeking to deliver accurate, customized content to individual users and advertisers," says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
The IP package for sale includes a method for generating an accurate profile of an individual Internet user's current and long-term interests by aggregating their web queries and browsing activity. The software is based on an intuitive representation, and uses spatial and temporal references that more closely resemble the way most people actually process new information.
Each individual user has unique browsing habits and the software collects and uses this data to determine the significance of each particular web page the user has viewed. The software collects additional information to determine the relevance of each site to each individual end user by reviewing the time a particular web page was accessed, the total number of visits to the page, and the time spent on pages inside that domain. Collecting additional data enhances the system's ability to track, categorize, and weigh the user's navigational habits while simultaneously creating a customized, map-like visual representation of a user's online interests and habits.
The visual maps produced for each unique user includes the functionality for key words associated with each web address searched and visited in order to effortlessly recall and re-access these sites by the end user. Further, categories such as sports or news are assigned to the navigable map, which improves the overall experience due to increased efficiency and better search accuracy.
Utilizing this IP package, content providers are able to supply accurately targeted content and advertisements to users based on their own browsing activities. Therefore, an improved browsing experience is provided based on each individual user's specific wants and needs. Advertisers can now accurately allocate advertising capital while search engines can charge higher fees per click as a result of better quality information being gathered from each user's current interests and longer-term browsing habits.
See this technical description of the web browsing software IP sales offering.
To learn more about the assets available for sale in this portfolio:
Contact Clay Becker of ICAP Patent Brokerage at (561) 797-1161 or via email at Clay.Becker@us.icap.com.
Visit our website to make a patent submission for the auction.
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About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
ICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage