NEW YORK, March 5, 2013 /PRNewswire/ -- prollie, the leading social search and analytics platform that measures your quality on social media, launched its public beta today. prollie lets users search by interest, network, grade, and city to find new people to friend and follow on their favorite social networks. prollie was founded in 2011 and has been in private alpha since October 2012.
"We're doing analytics much differently than others in the market. For prollie, it's not about having 100,000 followers or 10— it's about the quality of a person's output—those are the users we should care about on social media, and that's who we want to connect people with," said prollie CEO and co-founder Mike Fabbri. "It's about leveling the playing field and connecting people who want and deserve to be found".
prollie is 100% opt-in and free. Once logged in via Twitter, Facebook , Foursquare, Tumblr, and LinkedIn, "prolleagues" receive letter grades based on their activity and passion, not influence or quantity of output. The prollie algorithm also pulls from the user's data a set of four passions— the topics they seem to care about and connect with the most online. It is these passions that then power the user search aspect of prollie, by allowing users to be known and found for those areas of expertise and activity.
For example, if you're looking for others who are passionate about skiing— you want someone who has been to the mountains, interacts with the best travel sites, and posts about their experiences. Facebook's "people you may know" feature is of no help. Klout only shows you the brand accounts for "US Skiing" and "Mount Snow" in Vermont. Bing and Google bring up tweets about skiing, but not users. Now you can turn to prollie, the only place where you know you can get an accurate list of users who are truly passionate about skiing, find out which networks they are on, and how see well they use them. You will not get a list of people to follow that are "influential" by current standards—those users might be shilling for brands, only tweet out articles they read or are just plain posers.
Added co-founder, Red Fabbri, "With billions of users flocking to social media networks, the challenge becomes how to find real people to follow. Our goal is to simplify and streamline the process of finding new and interesting people to interact with. prollie is about showcasing individuals— of all demographics, based on any specific passions they may have. Whether it's gluten-free cooking, the NFL, exotic travel, fashion, or interior design, prollie helps you find the people who matter most".
Based in New York, prollie is a social search and analytics platform founded in 2011 by co-founders and brothers, Mike & Red Fabbri. prollie grades users on their skill on social media and uncovers their passions. It then offers a search tool to find others to friend and follow on their favorite networks. prollie is a trusted, opt-in, social search for qualified people who want and deserve to be found. prollie's clean and simple UI is based around making social analytics easy to understand and to use.
For more information, visit www.prollie.com.