LOS ANGELES, Nov. 14, 2012 /PRNewswire/ -- Mass Hysteria Entertainment Company, Inc. (OTCBB: MHYS) today announced that it has entered into a software agreement for the development of technology that will allow theater audiences to engage with motion pictures in live-time using their Smart-phones. Created by Patrick Greene and Alexander Harrington, the technology will be exclusively and jointly owned by Mass Hysteria Entertainment and Greene and Harrington. The technology, called Side Flick™ is designed to allow audience members to engage with unique second screen content on their Smart phones in sync with the movie up on the big screen. Version one of the App. will initially be available for the Android, iPhone and Microsoft Smart phones.
Daniel Grodnik, CEO of Mass Hysteria Entertainment stated, "After three years of pain-staking
work, it is with great excitement that I can announce we have "proof of concept" for our
interactive movie experience. Passing this critical milestone to bring a new and engaged movie
experience to the multiplex has been our quest since I started Mass Hysteria in 2009. The Side
Flick application is designed to allow audience members to connect with additional scenes,
characters, information and games, during the running of film and e-commerce features when it's
over. We expect to be able to beta-test Side Flick with live audiences in association with a major
exhibition chain in the first half of 2013.
Our technology also gives us the ability to repurpose existing movies and film libraries with
second screen content, as well as, enhance the creative reach of filmmakers in the production of
new movies to connect with audiences in an entirely new way. We may also license the Side
Flick technology to studios for use in development and repurpose of their new and existing
Patrick Greene and Alex Harrington, stated, "We are thrilled to be a part of such an
innovative concept as Mass Hysteria's interactive cinema project. As software system builders
outside of Hollywood, we were delighted when Dan challenged us to help him change the
passive movie paradigm to one of engagement. We knew immediately this could change the
course of our lives and eventually that of movie audiences world-wide."
About Mass Hysteria
Mass Hysteria Entertainment, Inc. is a multi-media entertainment company created to produce
films with an interactive component as well as conventional motion pictures and TV programs.
For more information please go to www.masshysteriafilms.com
About Patrick Greene and Alexander Harrington
Patrick Greene and Alexander Harrington are the co-founders of Evo Technologies, a technology firm that has implemented solutions for multiple vertical markets worldwide including shared tenant, legal, hospitality, healthcare, retail and point of sale. By developing applications hand-in-hand with their clients, Evo Technologies translates end user ideas into cutting edge software. Their ability to develop and deploy customer and industry driven applications has made Evo Technologies the world leader in business center telephony solutions and the perfect technology partner for Mass Hysteria. For more information about Evo Technologies, visit their web via: www.evot.net
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looking statements and forecasts involve risks and uncertainties because they relate to events and
depend on circumstances that will occur in the near future. There are a number of factors that
could cause actual results and developments to differ materially from forecasted results. These
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payout, delays in website & application development, technical issues beyond our control,
reliance on the various platforms that we build applications on, and risks inherent in our
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SOURCE Mass Hysteria Entertainment Company, Inc.