LONDON, November 27, 2012 /PRNewswire/ --

The can't-live-without app allows parents to easily locate child-friendly spots, from cafés to crèches to hair salons. This means more time spent enjoying with the kids, and less time stressing over whether the hottest new restaurant will have high chairs for the little ones.

Upstart studio A Creative Department is delighted to announce the launch of WOWMUM, the essential iPhone app for the harried parents. WOWMUM allows parents to easily, swiftly, if not elegantly locate child-friendly venues in their immediate surroundings or wherever else they wish to search. For any mum or dad who has walked into a hip bistro only to receive blank stares when inquiring about bottle warming capabilities, a nifty app like WOWMUM can bring true bliss. It can mean an afternoon spent enjoying the baby cinema, versus searching high and low for nappy changing facilities.

Freshly released at the prestigious digital conference WIRED 2012, WOWMUM will help to find family-friendly spots such as eateries, parks and gardens, museums, play centres, vendors of clothing for children and mums-to-be, and hair salons catering to kids. In essence, WOWMUM is maps for mums on the go. The app invites users to be as picky as they please, searching specifically for venues that are buggy-friendly, serve kids' meals, provide toys and books, offer children supervision… and more! A Creative Department are calling the listed family-friendly locations WOWSpots, and have aggregated more than 10,000 WOWSpots throughout the UK, with coverage from Greater London to Belfast. Whether your goal is to eat, play, pamper, or just need emergency nappy changing, chances are there is a WOWSpot right near you.

Not to leave parents with Android smartphones out of all the fun, A Creative Department plans to release the Android version around Christmas time. For the busy mums (and dads) on the go, WOWMUM is a requisite for pure peace of mind.

About the Developers

A Creative Department is founded by two award-winning advertising art directors, Jennifer Chen and Shruti Veeramachineni. A Creative Department is set up to grow into a multi-functional business, combining a communications agency with a product development aspect. WOWMUM is ACD's first self-initiated project, and there are more operations to come, ranging from design to publishing.

WOWMUM on Apple App Store:

https://itunes.apple.com/us/app/wowmum/id570265329

Trailer:

http://vimeo.com/50995395

WOWMUM Website:

http://www.wowmum.co

SOURCE A Creative Department