MINNEAPOLIS, July 24, 2012 /PRNewswire/ -- Bridgz Marketing Group, a wholly owned subsidiary of BI WORLDWIDE (BIW), is combining its marketing strategy and services offerings with other BIW marketing disciplines to create the BI WORLDWIDE Customer Engagement Group.  Bridgz' 40 plus associates are now part of this Customer Engagement Group which, as the name implies, will focus on  connecting customers to client brands at every conceivable point across the customer relationship lifecycle. The group totals 75 associates.

Jim Bergeson, formerly Bridgz CEO, will lead the group as vice president, customer engagement. BIW business units in the areas of experiential marketing, research and analytics, loyalty marketing, interactive promotions and partnership marketing have combined with the Bridgz marketing services portfolio.

According to Bergeson, the BIW Customer Engagement Group incorporates a "four pillar" marketing approach defined as: Customer-centric; data-driven; engagement focused; and measurement optimized.

Bergeson said, "I'm excited to have the opportunity to pool the talent from Bridgz and BIW to create successful, integrated solutions for our customers. We have been working together for the past six years and this streamlines our ability to help clients activate their brands with engagement strategies."

BI WORLDWIDE is a global leader in providing measurable results for our clients by driving and sustaining engagement with their employees, channel partners and consumers.  The company provides solutions and services in Sales and Channel Effectiveness, Employee Engagement and Customer Engagement. For more information about BI WORLDWIDE, visit www.BIWORLDWIDE.com

SOURCE BI WORLDWIDE