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Product Brief

Visual Enhancement Engine (VEE) evaluation module from QuickLogic

Clive Maxfield
5/16/2008 9:35 AM EDT
The folks at QuickLogic say that they have developed an evaluation module for their Visual Enhancement Engine (VEE) technology that allows OEMs and ODMs to see first-hand the benefits the technology can bring to their mobile devices, both in terms of image enhancement and battery life savings.

The module comes with both pre-configured mobile processor and Liquid Crystal Display (LCD) interfaces that enable easy insertion into an existing handheld device so that developers can evaluate the technology in a real-world setting without making any significant engineering investment.

QuickLogic's VEE technology creates a TV-quality viewing experience of visual media in mobile systems by adaptively enhancing image/video data in real time. Unlike typical global enhancements such as gamma correction and content adaptive backlight control (CABC), VEE's enhancements are context sensitive and adapt pixel by pixel. The technology adapts to changes in ambient light, giving developers an alternative to simply boosting the backlight intensity level for daylight viewing.

QuickLogic say that they developed this evaluation module so their customers could see VEE in action while not spending precious time and R&D dollars to build prototype systems. Delivered as a pre-configured Customer Specific Standard Product (CSSP), the module is designed to fit seamlessly between the LCD and the main PCB. OEMs and ODMs can then 'test-drive' the technology in their labs and then demonstrate it to carriers, network operators, and consumers."

The VEE Evaluation Module incorporates an on-board ambient light sensor to allow testing of the technology's ambient lighting response and adaptive control of the VEE image processing algorithm. It also includes a Flash ROM to hold the VEE parameters that configure the CSSP for the specific LCD that it is connected to. An on-board switching regulator ensures that the module can run off the mobile device's battery, regardless of operating voltage, enabling the evaluation of VEE's positive impact on battery life.

Availability
The VEE Evaluation Module is immediately available for customers considering adoption of VEE technology in their mobile designs. Furthermore, QuickLogic will configure the VEE Evaluation Module's initial display parameters based on the OEM/ODM's LCD display specifications for easy integration.





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