HDMI transmitter from ADI is first with both CEC and Deep Color

NORWOOD, MA - Analog Devices, Inc. introduced what the company says is the industry's first Deep Color HDMI transmitter to integrate a CEC (consumer electronic control) controller and buffer for high-definition audio/video devices. The highly-integrated Advantiv ADV7510 Deep Color HDMI transmitter with CEC reduces component count, eases design complexity and reduces time-to-market for audio/video receivers (AVRs), Blu-ray DVD players, high-performance set-top boxes, digital video recorders (DVRs), computers and video game consoles, the company says. Unlike competitive offerings that require a separate CEC controller, the ADV7510's on-chip controller speeds the CEC and HDMI certification process, while reducing board space by 20 percent. Backed by ADI's field-tested software driver and HDMI pre-certification testing, the ADV7510 further reduces time-to-market.

"CEC is now a must-have feature for today's entertainment systems. By eliminating the external CEC microcontroller, the ADV7510 lets designers deliver proven, high-performance AV equipment without the additional field testing normally required to ensure compatibility," said Bill Bucklen, director, Advanced Television Segment, Analog Devices. "The ADV7510 enables proven, high-performance audio/visual equipment with 12-bit Deep Color operation and 1080p connectivity in a single-chip solution that lowers development and manufacturing cost."

ADI says the ADV7510 is the industry's first transmitter with integrated CEC to incorporate HDMI's Deep Color capability into HDTV designs with resolutions up to 1080p. Deep Color increases the number of colors that can be displayed on video devices, allowing millions of distinct colors to be displayed. This allows gradual changes in hue or brightness across a picture appear smoother and more lifelike. By increasing the color depth from 8 to 12 bits per color, the ADV7510's Deep Color performance enhances color vividness and accuracy of video delivery and display. The new HDMI transmitter also supports x.v.Color, which increases the range of available colors to render the most realistic images possible when playing digital video content.

Supported by ADI's integrated CEC controller and software driver, the ADV7510 ensures seamless connectivity between the system and multiple audio and video components that support the HDMI standard. With the inclusion of on-chip HDCP (high-bandwidth digital content protection) processing, the ADV7510 implements the functions of HDMI repeater applications that prevent unauthorized recording, ensuring HDCP authentication without delay. The ADV7510 helps further reduce system cost by incorporating features such as an I2C (inter-integrated circuit) master for EDID (extended display identification data) reading and 5-V tolerant I/Os that support I2C and HPD (Hot Plug Detect).

The ADV7510 supports S/PDIF (Sony/Philips Digital Interface Format) for LPCM (linear pulse code modulation) or compressed audio including Dolby Digital, DTS and THX. With eight-channel I2S audio support, the ADV7510 enables either stereo or 7.1-channel surround sound audio up to 768 kHz. In addition, up to eight channels of DSD (direct stream digital) audio are available to support the latest high-definition audio standards.

The ADV7510 is compatible with other Analog Devices components in the advanced TV signal chain, including the ADV7441A HMDI receiver with 10-bit integrated, multi-format SDTV (standard-definition television) video decoder; SD/HD analog component video digitizer and two-input HDMI receiver; ADV7390"93 video encoders as well as AD8190/1/2/5/6/7A/7B HDMI/DVI switches and buffers with equalized inputs.

ADV7510 customers can use ADI's HDMI Pre-Testing Labs
Conveniently located in Tokyo, Japan; Beijing, China; Taipei, Taiwan; and Greensboro, North Carolina, USA; customers can make use of Analog Devices' HDMI pre-testing labs to evaluate their equipment performance prior to submission to HDMI Compliance Testing. ADI offers these local HDMI pre-testing labs to help customers reduce time-to-market and testing costs by ensuring all HDMI Compliance Test Specification requirements are met. ADI's HDMI technologies are validated through successful compliance testing at authorized HDMI Compliance test centers.

Availability and pricing
The ADV7510 Deep Color HDMI transmitter is available now in production quantities. The ADV7510 is fabricated on an advanced CMOS process and is available in a 14-mm - 14-mm 100-lead LQFP (lead-frame chip-scale package) package. It is specified over the -25 degrees C to +85 degrees C temperature range. The ADV7510 is priced at $7.59 per unit in 1,000-piece quantities. For more information, please visit http://www.analog.com/pr/ADV7510.