Product Brief
Industrial displays offer enhanced performance, more size options
Gina RoosSeptember 2007
Camas, Wash. Sharp Microelectronics of the Americas (SMA) has expanded its industrial LCD display suite with four new products a 5.7-inch, a 3.7-inch and two 3.5-inch models. Each offers a unique set of advanced optics and enhanced features for industrial applications.
SMA's first 5.7-inch VGA landscape LCD module (LQ057V3DG01) is a lightweight, compact 640 x 480 pixel format display that features 400 nits of brightness and a 600:1 contrast ratio for high visibility in adverse conditions. The display's transmissive low-light LCD capabilities are complemented by an anti-glare polarizing filter to improve visibility in bright ambient light situations. A wide-angle (160°H/150°V) viewing area provides for optimal usability in real-world industrial settings. These panels are well suited for applications such as test instruments, human-machine interfaces, fish finders, GPS devices, VoIP Phones, portable gaming devices, portable monitoring devices, and white goods.
The 3.7-inch portrait mode CG-Silicon switchable VGA/QVGA LCD module (LS037V7DW03) introduces SMA's new transflective display technology. Combined with symmetric viewing angles and an anti-glare coating, the new technology is said to deliver some of the best viewing capability available in this size. Chip-on-Glass technology offers reduced power consumption, as well as smaller size and lighter weight, making the display suitable for integration into handheld and mobile devices. The 480 x 640 pixel format display can be used in both high and low ambient light environments.
The 3.5-inch portrait-mode a-Silicon QVGA LCD module (LQ035Q7DH07) matches the design footprint of SMA's previous 3.5-inch LCD model LQ035Q7DH06, but with an improved brightness of 250 nits. The 240 x 320 pixel format display's transflective technology allows for excellent viewability and low power consumption in bright ambient-light conditions.
The 3.5-inch transflective portrait-mode QVGA display(LQ035Q7DB05) is compatible with SMA's 3.52-inch LQ035Q7DB03F model, but with improved brightness thanks to a more powerful LED backlighting system. The power-efficient display also leverages SMA's industrial use of Chip-on-Glass technology. The 240 x 320 pixel format panel's transflective technology allows for excellent viewability in any ambient light condition., and wide viewing angles offer excellent "at-a-glance" readability.
Pricing: One-piece sample pricing are as follows:
- LQ057V3DG01: $299
- LS037V7DW03: $144
- LQ035Q7DH07: $109
- LQ035Q7DB05: $112
Sharp Microelectronics of the Americas, www.sharpsma.com



