IDT embeds smart power tech into its consumer ICs

Integrated Device Technology, Inc. has introduced its new Power Smart technology, which will initially be embedded into the company's integrated circuits targeted for consumer applications.

According to the company, the IDT Power Smart technology will integrate power management functionality into IDT devices, providing IDT customers with a wide variety of design options — prolonging battery life, improving power consumption, increasing design flexibility or any combination thereof.

"In today's digital world, consumption of power is changing the way we do business and live our lives. So, at the chip level, we need to re-think the way power is used in our digital media equipment and architect it from the ground up as opposed to incorporating power as an add-on feature later in the design process,"said Ted Tewksbury, president and CEO at IDT, in a statement.

"We are taking the approach that the current economic crisis gives us the opportunity to aggressively invest in technologies for the anticipated upturn that will help expedite the next generation of consumer devices and functionality."

The Power Smart technology also enables IDT customers to introduce new and cutting-edge functionality by utilizing board space that was traditionally assigned to a power management chip.

To fully embrace this corporate wide focus on power efficiency, IDT has formed a team of analog experts — which includes veteran industry analog guru Paul Brokaw — to concentrate on incorporating power management into ASSPs for consumer multimedia products.

The team brings more than 100 years of combined analog design experience to IDT.

"We believe in the company's systems-oriented approach to customers' applications and look forward to using our analog expertise to help IDT to become a more comprehensive supplier of mixed-signal system solutions," commented Paul Brokaw, IDT Senior Technologist.

The analog design team will initially support the IDT Video and Display Operations business unit, which is currently designing and producing leading IDT DisplayPort-compatible receivers and integrated timing controller solutions for flat-panel displays used in digital TVs, monitors and notebook computers.