Canada and Western Europe Rated Between North and South/SE Asia; AUZ and Other Selected Emerging Markets Rated Lowest
(Please answer on a scale of 1-10, 1 indicating no perceived potential and 10 indicating a great deal of perceived potential.)
Western Europe and Canada were rated lower than China and other Northern Asian markets. This is surprising given the importance of these markets to the businesses of many respondents. Other markets such as Australia/NZ, Latin America and CEE/NIS were rated lower than South and Southeast Asia.
"Western Europe" (5.96), and "Canada" (5.76) were rated highest, followed by "Central/Eastern Europe" (5.11), "Australia/NZ" (4.89), "Latin America" (4.76), and "Russia/Central Asia" (4.7). Notably all these economies were rated lower than China and the Northern Asian locations rated in previous question, while Australia/New Zealand and the other identified markets were rated lowest overall.
One Engineer, however, highlighted the problems with ranking in this manner, stating "Potential is potential, and no more".
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