A View from C-Level

Craig Barrett went from the Ivy-covered halls of Stanford in materials science to Intel Corp. in 1974 and slowly but surely helped mold the company into a manufacturing powerhouse. Copy-exact became an industry watchword for quality and efficiency. But when he took over as CEO in 1998, the microprocessor was old news and communications was ascendant, an area in which Intel didn't play. He set out to change that. In May 2005, he moved from Intel CEO to chairman at the age of 65. He couldn't be faulted for spending more time at his Montana spread fly fishing, but he's not. He's on the war path.

1. Introduction to the interview, Brian Fuller, EET editor in chief. [ Windows Media ]
2. Introduction to the interview continued.... [ Windows Media ]
3. The Good And The Bad [ Windows Media ]
4. What About The Future [ Windows Media ]
5. Describe The Eras [ Windows Media ]
6. Does Intel Need Marketing [ Windows Media ]
7. Digital Media Report Card [ Windows Media ]
8. Digital Media Pursuit [ Windows Media ]
9. Shrink China [ Windows Media ]
10. Clayton Christiansen [ Windows Media ]
11. China Standards [ Windows Media ]
12. U.S. Education [ Windows Media ]
13. Education Taxation [ Windows Media ]
14. What Is The Education About [ Windows Media ]
15. Education And Others [ Windows Media ]
16. NAE Comments [ Windows Media ]
17. Semitec [ Windows Media ]
18. 7 Years From Now [ Windows Media ]
19. Otelinis Biggest Challenge [ Windows Media ]
20. Change Of CEOs [ Windows Media ]
21. Where Will Growth Come [ Windows Media ]
22. Anti-Trust Suit [ Windows Media ]
23. Fabless Future [ Windows Media ]