If you are doing test-drive of PVS-Studio for your organization, and you liked the software and services we are offering the next big step is convince decision makers in the organization that static code analysis for C++ projects based on PVS-Studio product is effective investment.
Note: if you are decision maker yourself you might still benefit from reading this article as you might find few interesting facts about PVS-Studio that you didn't know before.

Article: http://pvs-studio.viva64.com/selling_decision.html