@zsupalla: definitely agree branding is super-important, but I'd say it is more important to the success of the project than to the success of the individual making open hardware. you can have a hugely successful project and make no money. For example, I don't directly benefit from individual BeagleBone sales.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.