I think the opportunity cost of not building an ecosystem around your product is higher than the additional burden put on competitors looking to clone what you make. Cloning is just too easy to try to fight in all but a very few cases. Your differentiation is often more on the expertise, value chain (including brand) and supply chain.
NASA's Orion Flight Software Production Systems Manager Darrel G. Raines joins Planet Analog Editor Steve Taranovich and Embedded.com Editor Max Maxfield to talk about embedded flight software used in Orion Spacecraft, part of NASA's Mars mission. Live radio show and live chat. Get your questions ready.
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