I think the opportunity cost of not building an ecosystem around your product is higher than the additional burden put on competitors looking to clone what you make. Cloning is just too easy to try to fight in all but a very few cases. Your differentiation is often more on the expertise, value chain (including brand) and supply chain.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.