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dtrainor
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Re: 23 May 2014 Live Chat -- Augmented Reality
dtrainor   5/23/2014 1:29:47 PM
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@MeasurementBlues : How do you test augmented reality?

In the technical sense it's similar to other sensory/multimedia-type technologies. From a product or consumer perspective the effectiveness is derived from engagement levels. AR is primarily a communications medium (like print or cinema), although it obviously depends on a lot of sophisticated tech.



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