Very interesting indeed.
@UniquelyMe: Even if one has to replace the entire PCB, to the majority of consumers a faulty component usually means the whole device needs to be replaced. In that case it probably won't make a difference for certain devices or companies.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.