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Mapou
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re: Analysis: AMD's credibility problem
Mapou   4/21/2008 4:37:17 PM
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Analysts should not be too hard on AMD. The company is facing two adversaries: vicious competition from Intel and a multicore programming crisis. The latter is having a deleterious effect on Intel's bottom line as well. Note that even though Intel reported record revenue for the first quarter, they experienced a net decrease in profits. The near future is not bright for either Intel and AMD. However, necessity is the mother of invention. The very fact that the industry is going through a perilous transition period means that there is an opportunity for AMD (or some other company) to leapfrog to the front of the pack by introducing new disruptive technologies to solve the multicore programming problem. This should be Mr. Ruiz's main priority, in my opinion. I figure he has less than a year to come up with something before things start to get really nasty.



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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