Americans were sold an imagine they wanted of themselves driving the big gas guzzlers.
Marketing folks will find a way to make being a energy-conscious person and eco-friendly cars sexy.
But if there is no product to market.....
It would be interesting to see an article to compare US bailouts, particularly the discussed Tech bailout, to the view of foreign bailouts, for example the article named DRAM bailouts seen as a 'disaster' on today's issue.
Would this statement apply to our own corporations and/or industries?: ''Widespread government support for the industry would be a disaster: It would just prolong the current downturn rather than forcing the vendors to further reduce production or causing consolidation,''
Thanks George. One other thing: I think it's a tad ironic that the engineering community, which (in my opinion) wrongly considers itself to 'above' the political fray (vs., say, other professionals such as doctors and lawyers who regularly get involved in the political arena) now have the chutzpah to suddenly go with their hand out.
Hey George, nice column. But something about this statement always irks me (as it's a frequently voiced sentiment): "Then GM and the others can begin again to build cars that energy-conscious consumers want to buy." It seems to me everyone's blaming GM for making the big cars and making big profits off them -- but they wouldn't have made those profits if people (consumers) weren't eager to get their hands on them. Now, I'm no Detroit apologist, but isn't that good business sense? Make cars that maximize profits. Everyone blames for doing that. What they should be blaming them for is for not investing those profits in more green R&D. That's the flaw. Not the profit making.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...