What a great article!
We've seen this in many industries, including in the US car industry, which often seems not to invest much in reliable, gas-saving vehicles.
We all have to ask ourselves what technologies our company is overlooking that its future customers will require while we concentrate our efforts on our present customers.
I think one other important aspect is missing!
The companies are making a lot of money with the existing product. Hence, the disruptive technology is also a thread to the (short-term) market share and profitability of the existing product.
Best is to have the disruptive technology in house and put it on the market at the right time!
I'm interested to learn about examples, who did this exactly right!
Drones are, in essence, flying autonomous vehicles. Pros and cons surrounding drones today might well foreshadow the debate over the development of self-driving cars. In the context of a strongly regulated aviation industry, "self-flying" drones pose a fresh challenge. How safe is it to fly drones in different environments? Should drones be required for visual line of sight – as are piloted airplanes? Join EE Times' Junko Yoshida as she moderates a panel of drone experts.