Simply put, technology to product transition implies that lots of investment is spent to find a home for a technology after it is developed. However, history suggests that takes 9-12 months to develop an innovative technology and years to build infrastructure (with early adopters) making it a deployable product.
And after the product is rolled out the next challenge is to compete against the all-you-can-eat deals and vast sales channels of the goliaths (and do it profitably). Recall the numerous innovative EDA startups that closed doors in the last decade?
Bottom line - the shorter the technology to product transition, the less the risk of failure. Accordigly, any up-front investment on understanding the customer problem to define the vision and the product (with strategic partners), is money well spent.
Most of the startups that did this and then executed on focused on a roadmap (inluding services) with strategic customers had a successful exit. The rest died.
Sage advise, which would certainly help out EDA startups. Talking about the "whole product", I tried to visit both of your websites but only found "Under Construction" signs. I look forward to returning to your sites when they're ready.