Smartbook, not sure we need another name to add to the collection of marketing terminology, but maybe good for the consumer confusion factor. What is nice is the ARM resides in the hands of multiple vendors and that way the ODM or OEM can perform a due diligence to ensure they match their product to the most reliable ARM supplier. This is the value at the end of the day that will drive great solutions for the market, vs. Slate, Smartbook, Tablet, Ultrabook, etc. naming terminology.
very interesting concept models, i want to see something a little bit more friendly though. came across a site which tracks all the news with the other concept models coming out, check it out at http://www.smartbook.asia it guided me here