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re: Maybe we're not as smart as we think we are?
d-jeff   10/7/2009 6:40:06 AM
Interesting to see someone wondering a bit... Isn't that electronics business case the result of trying to sell too many useless products? There are many other, non electronics, useless products sold, sure, but far less expensive to create! The fact is that there are only two ways for selling a useless product. It has to be cheap, or it must look useful. Low price is OK if the product does not cost much to develop and manufacture. But this is not the case for electronic products. The only ones to do well are those that can convince customers they absolutely need their useless products.

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re: Maybe we're not as smart as we think we are?
Aniljain0   9/3/2009 12:47:12 PM
I agree. There are smart people in every field. Every field has its own percentage of smart and hard-working people. Its not the ROI or the smartness that matters to me being an IC design engineer, its the experience and satisfaction of working and understand such a complicated technology that gives me the most pleasure and excitement. Anil

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re: Maybe we're not as smart as we think we are?
martinm_de   9/2/2009 6:57:05 PM
Funny. Years ago, I found out that people in Germany consumy as much chocolate as they consume ICs (by purchasing electronics products ). So, I though by myself: "why bothering with complicated electronics when you can make the same mony by simply mixing chocolate, milk , sugar and a few more ingredients"

As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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