I have never been a big fan of Microsoft, but I have to agree here with Bolaji, they are too big to be out of market too soon.
with all the existing market share they have and other sources of income(licensing, royalties,..) they can easily make a come back to mobile market by correct acquisition or partnership.
they are not here to die anytime soon!
Microsoft is dying. They have lost over a hundred billion dollars in market captitalization since Ballmer became CEO. Any product not tied to their desktop monopoly has failed. Each failure - for example the Kin - costs enormous amounts of good will. When you buy a product you expect it to be around for more than a couple of months.
But of course the death of Microsoft is a good thing. The article started out with "the fears are...", which is amusing. Most people hope to see Microsoft disappear. We won't have innovation, competition, and a reliable and viable IT industry until Microsoft and its hydra monopoly are disposed of.
Microsoft's thrashing around and making a lot of noise is the sound of dying. Despite repeated opportunites and many people imploring the company to change its behavior, Microsoft has not changed. It is a company that makes me-too products, threatens and abuses its "partners", fixes extremely high prices to the most minimal service or product, and generally exhibits all the behavior of a bull in a china shop.
Now, let me say that again, “For fiscal 2010, analysts forecast sales of the software company will rebound to $61.7 billion.” And we are not talking about their investment in other products, research & development, and on and on. Tough time for a company doesn’t always mean that they are dying, tough times are necessary to test the company and management will to continue to be creative and think outside of the box. Even IBM went through some tough times years ago, but they streamlined their products and services and they are now making a profit. No one will forever be the leader in all technology areas, I don't care how bright or how hard the employees are in Redmond, Washington. Competition in the area of technology is alive and well around the world. But I believe that Microsoft will come up with or purchase a successful company to get into the mobile technology game. Mobile Technology is still in its early stages.
OK, I'll stick my neck out here. I predict the Windows 7 mobile will take the industry by storm. Windows 7 seems to have been void of criticisms of past. Further, the business model for Zune is attractive for people who prefer to listen to new and different music. It will be interesting to see if they can appeal to the "entertain me" crowds while not losing the functionality of the current Windows Mobile applications...
Bolaji has done a great job and brings out a lot of good points. After all, Microsoft is a software company. They may become one of the primary apps provider for iPad in the future. Who knows! The diversify product lines will surely maintain their momentum. As of today, is Ms already losing the battle of mobile OS? I think the battle is just begun.
With so much huge ammunition left out in the pockets of Microsoft not just the folks in Redmond but any one in the world wouldn't be running into the cave. I feel Microsoft only lost in one thing till now, it is in the music player. Zune never become popular enough to beat even sandisk music players. But considering a microsoft as a company making products ranging from a mice to high end server and with the ocean size of market in the computer software it is not going down at all!!! But I'm still waiting for something really a breakthrough microsoft product in consumer electronics.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...