This effort makes a lot sense and demonstrates alternatives exist to cooper cabling. The fact that Plastic Optical Fiber (POF)is being designed, manufactured and deployed as a small network in vehicles simply demonstrates that POF is a viable medium for high-bandwidth applications. From a car-makers perspective, in-vehicle infotainment systems are going to be a key differentiator along with fuel efficiency, and environmentally friendly cars!
POF usage in Home networks is a logical next step!
I'm guessing the Blue-Ray is for infotainment, and I've got to ask my self why you would ever want HD video in a vehicle. The typical screen size and lighting conditions are such that it's near impossible to tell the difference between DVD & HD quality. This looks like an attempt sell something into a market purely because you can, rather than because it offers any tangible benefit. :-)
It is hard for me to understand why we'd want a blue-ray disks in an automobile. I think placing mass storage combined with source compression in a vehicle is where things are heading . This is much better accomplished with hard drive storage (or other if it can compete cost effectively). Wireless communication with home servers and an app that can run on a home computer to talk to the car and transfer whatever information needs updating overnight makes more sense to me.
Replay available now: A handful of emerging network technologies are competing to be the preferred wide-area connection for the Internet of Things. All claim lower costs and power use than cellular but none have wide deployment yet. Listen in as proponents of leading contenders make their case to be the metro or national IoT network of the future. Rick Merritt, EE Times Silicon Valley Bureau Chief, moderators this discussion. Join in and ask his guests questions.