This company will rule the embedded world. Their training and education program is the industry best. It is cheap, efficient and well managed. I see Microhip doing better as they expand to China and India.
I happen to be a big fan of MicroChip and the PIC family, it is good to see their success. I look forward to improved speeds and peripherals in the coming product line developments; given the product development opportunities that financial success affords. What would the user community want to see in future developments?
Yes it is very true that PIC is a very well accepted range of microcontrollers being used heavily in development and design of Embedded Systems.
Present days virtually every electronic product is turning around emembbed systems implementations. Looking in to this senario it will be showing more peaks to Microchips in financial sector.
These guys have found their mojo in the embedded world. They are making it easy to incorporate their stuff by providing extensive (and free) design tools to provide full embedded solutions. I also admire their no nonsense website.. simple but very functional.