Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
ewoelk
User Rank
Rookie
re: Plastic Logic scraps e-book reader
ewoelk   8/12/2010 3:54:17 AM
NO RATINGS
Now this is a rich story. In the world of aviation it is well known that disaster usually strikes when an uncommon situation is responded to with a short string of bad decisions and inappropriate reactions. For the last year or two it has been plain to see, that the modern "picture tube" is the LED backlit LCD screen. This product relegates all other display technologies to niches. No serious challenger has yet appeared. The first bad decision of the Plastic Logic execs was to go for a mass display market when this market was already spoken for. The next bad decision was to go for e-readers. They are not dead yet but the ipad may very well condemn them to remain a niche. In aviation as in business, hoping for two miracles in a row is not a sound basis for success. They teach this in the first lesson of pilot school.

phoenixdave
User Rank
Rookie
re: Plastic Logic scraps e-book reader
phoenixdave   8/11/2010 6:24:34 PM
NO RATINGS
Not a positive sign for a company when they have a first-generation product high-profile launch, working product sample, and existing pre-orders and then cancel the product for an "undisclosed" reason. Does not provide a lot of confidence for investors and should certainly stifle confidence future products. But the eBook market is certainly very challenging right now for newcomers.

rick merritt
User Rank
Author
re: Plastic Logic scraps e-book reader
rick merritt   8/11/2010 5:33:39 PM
NO RATINGS
I confess I attended and covered the high profile Que launch on the showfloor of CES in January. The company had button-down management, working systems and a story that made sense. But the realities of the "instant commodity" market for ebooks and whatever other problems that cropped up the company is not discussing apparently blew a big hole through all that.

BicycleBill
User Rank
Rookie
re: Plastic Logic scraps e-book reader
BicycleBill   8/11/2010 5:24:33 PM
NO RATINGS
Not that it will happen, but the "press" should stop giving any coverage to vaporware/vapor-product pre-announcements--anyone can say they are going to release/ship anything,it proves nothing, and it is not "news". The vendors are taking advantge of the foolishness and laziness of the press, knowing the press will cover anything if it is in a hot area.



Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
<b><a href=Betajet">

The Circle – The Future's Imperfect in the Present Tense
Betajet
5 comments
The Circle, a satirical, dystopian novel published in 2013 by San Francisco-based writer Dave Eggers, is about a large, very powerful technology company that combines aspects of Google, ...

Max Maxfield

Recommended Reads From the Engineer's Bookshelf
Max Maxfield
27 comments
I'm not sure if I read more than most folks or not, but I do I know that I spend quite a lot of time reading. I hate to be idle, so I always have a book or two somewhere about my person -- ...

Martin Rowe

Make This Engineering Museum a Reality
Martin Rowe
Post a comment
Vincent Valentine is a man on a mission. He wants to make the first house to ever have a telephone into a telephone museum. Without help, it may not happen.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...