Comparing Samsung with Philips would be such irrelevant action to do. Philips semicon lost its market, and had huge spendings which was disturbing its profit, also at consumer electronic biz lost its share to far east players. However Samsung is seriously strong in cell phone, television, memory chip and liquid crystal display businesses as article suggests. This action plan of Samsung would be seen as their new plan to play in other markets, while keeping lead in the rest.
Samsung is getting stronger and could possible disrupt this industry. They suddenly have the boldness and capacity to play big. This investment is a big one and real confidence in the outlook of the global economy.