A MUST READ ARTICLE FOR PRODUCT DESIGNERS
This is a beautiful article that has probably missed the eye of most of the users - this is apparent from the number of comments posted :)
Rather than discussing about the product, I'd like to lay stress on the issues that have been discussed in this article. These issues are not only related to the portable, low-power product category, but they throw light on what situations a team can face while making a product & releasing it in the market.
This article is thus, a must-read for all the prospective designers.
Let us take this further & exchange our experiences.
I'm impressed with the design, functionality, and usability of this product. It is compact and light yet does so much (Garmin tends to be larger). I agree with t. alex that integrating the product into other more common items should be added to their roadmap. For example, it could be an add-on (like OnStar). I personally use the Nike SportBand and find that helpful (except I believe there is no stopwatch function or heart rate monitor). I do have two tech savvy friends that have been using the fitbit for quite awhile and they've enjoyed being able to post their results on social media.