Hmmm... For a uncool product, it seems to be selling pretty well, maybe a million in the first quarter? (http://www.dealerscope.com/article/apples-newest-apple-tv-buoyed-price-cut-99-selling-well/1)
I think people are underestimating this box. When it gets the AppStore, I think you have a pretty nice little box for $99.
Agreed. Even being built from the same parts & platform as the iPad, and even with the potential to run iPad apps, the fact is, Apple TV isn't cool and most consumers will say it isn't something they feel like they need...or even want.
This has absolutely no appeal to the masses because it's "not cool." There's nothing interesting in the Apple TV. They should have something that is essentially a low cost mac mini that has a wireless keyboard. In fact, perhaps I should get a mac mini instead... Oh, that's right. Already have one...
What's the point of AppleTV? We already have CableTV, Internet, iPod, Playstation, and 3G Cell Phone with streaming media.
It's enough already. There's too many distractions for kids in this setup. Humbug!
Apple TV has reused iPad hardware and has kept the cost low. However, one of important missing part in Apple TV is lack of innovation or new ideas. There many novel avenues Apple could have introduced with second generation of Apple TV. I hope some competitor will find out and exploit novel ideas to forge ahead of Apple TV.
Does this surprise anyone? The good news is that we can look forward to the App Store for the AppleTV. Can the AppleTV move into the gaming market similar to how the iPhone moved into the handheld games market? $99 for a movie/game system is pretty good.
Apple is smart in standardize the system architect so that they can develop whatever product with the same hardware platform. Back to basic, Apple is also a strong man in software so it is not hard to understand that they have such strong will.